How to promote e-commerce segment using remarketing in myTarget

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launch a remarketing campaign targeting the collected audience.
This type of remarketing is also often used when introducing a new product or brand to the market.

3 Counter [email protected]
This type of remarketing requires preliminary installation of the T ru counter on the site.

How to promote e-commerce segment using remarketing uruguay mobile phone numbers database in myTarget

After installation, link the counter to myTarget (section “ ters”).

How to promote e-commerce segment using remarketing in myTarget

After that, you create goals and target users who have reached them or not. For this type of remarketing to work properly in myTarget, the site needs to have traffic of at least 30 thousand unique users per month.

4 Dynamic Remarketing
This is the most popular tool among online stores. How it works:

a user visits your site (no matter from what source) and views a product, but does not buy it;
after that, he views the myTarget partner platform (Odnoklassniki, VKontakte, Mail.ru, etc.) and sees an ad with the product he viewed earlier;
Ideally, he clicks on the ad and makes a purchase.
Unlike static remarketing in myTarget, where you use one or more pre-prepared banners, dynamic remarketing adjusts the banner to a specific user, taking into account previously viewed products. That is why "dynamics" has a 2 times higher click-through rate (CTR), as well as high conversion and a lower cost per action (CPA).

Read about other online advertising performance indicators in our blog .

Many people think that dynamic remarketing in myTarget is only suitable for online stores. But this is not true. It is suitable for any company that offers a wide range of goods and services: ticket sellers, hotel and car booking services, real estate agencies, service aggregators. In fact, this tool can be used by anyone who has more than 40-50 product names on their website.