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Understanding Product Marketing
As a businessman, you certainly understand that products are one of the core components in running a business. Without a product, what will you sell to consumers later? For that, it is very important to make quality products and market them optimally to consumers.
So, what is product marketing ? As the name implies, product phone number databaselist marketing is a product marketing process carried out by a company or brand . The target of this marketing activity is the target audience and consumers as a whole.
Components in Product Marketing
The product marketing process itself consists of several important components, namely product development ( Product Development ), sales ( Sales ), and customer relationship management ( CRM ). Let's explain one by one about the three important components in product marketing .
The first is product development, which as the name suggests is to create and develop the best possible product. It is also important to understand that a product is not just a thing in the form of goods. Services are also categorized as products, as well as anything you offer to consumers.
Next is the sales process , which can be said to be an important component in product marketing. After being sold and getting consumers, you need to build good relationships with consumers through Customer Relationship Management (CRM).
In implementing product marketing, it is very important to ensure that all three components run smoothly. One problematic component will result in obstacles for the other components. Therefore, make sure each component runs continuously and is implemented effectively.
Why is Product Marketing Important for Business?
After understanding what product marketing is, of course you want to know why it is important for business. As explained earlier, products are a basic component in running a business and must be managed well.
While not the only indicator of business success, the product is what consumers will notice. If you sell a bad product, then it is likely that consumers will turn to other products or brands .
The importance of marketing this product also needs to be considered based on the components that have been discussed in the previous section. Make sure that you create a quality product and answer consumer needs. For that, you need to know in advance what the audience needs and wants.
Next is the sales process that you can do with various marketing strategies, including digital promotion. In today's era, digital marketing has become an inevitable need for businesses.
Your job doesn't stop once the product is sold, where you need to build and maintain good relationships with consumers. Pay attention to any criticism and suggestions given by your customers for business improvement. In addition, interact with customers so that they feel attached to the product and brand .
