An SMM specialist works with content, so basic knowledge of graphic editors will be an advantage

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According to Wishpond, posts with images generate 104% more comments and 84% more clicks on links than posts without images. An SMM specialist works with visual content and should be able to not only set a task for a designer, but also illustrate publications themselves, select a style, and ensure that all graphics correspond to a single promotion strategy.

Today it is not difficult, free online editors, for example, Canva , Figma allow you to easily and quickly create cool pictures from ready-made templates, make diagrams and infographics, use joint team access. So mastering more complex tools like Adobe Photoshop and Lightroom becomes a purely voluntary matter.

Giphy is a free program for creating gif images. You can use built- brazil mobile phone numbers database in tools, convert gif from YouTube video, use a large database of ready-made files for all occasions. It is important to remember that Giphy rules prohibit the use of platform materials for commercial gain, that is, for paid advertising publications on social networks.

This is enough to perform basic tasks of an SMM specialist. For those who want to advance in web design, we recommend studying the basics of HTML and CSS, and later the basics of JavaScript programming.

What to do
Learn the basics of HTML and CSS on a free online course from leading experts from Yandex and other leading companies.
Sign up for an unusual paid course by Tilda founder Nikita Obukhov , “Design in a Digital Environment ,” which consists of longreads on various topics, including digital storytelling, typography, and design thinking.
Improve your visualization skills with the paid fundamental course “Web Design Fundamentals” from LoftSchool.
9. Working with video
For video, you can use built-in editors for Mac and Windows, any program of your choice (for example, Adobe Premier , Light Works ) or even a phone app (AndroVid, Magisto, iMovie, etc.).

If you use video for publications, be sure to add subtitles, because, as we wrote above, more than 80% of users watch videos in the feed without sound.