Millennials conquer brands
Posted: Wed Dec 04, 2024 8:35 am
The title sounds like a Martian invasion, but we are not talking about the future but about the present, and not about Martians, but about a real niche population that brands try to seduce at all costs as potential consumers and 'influencers'.
Millennials are currently between the ages of 20 and 37 approximately (those born between 1981 and 1995 are considered), and they represent an immense mass that is of great interest to companies due to the large volume of business they move, estimated at 1.3 million dollars a year according to the Boston Consulting Group .
Not only because of their consumption, but because of their assessment poland mobile phone number list and experience of a product or service in real time. They live mostly hyperconnected to their smartphones, have accounts on one or several social networks, increasingly consume more in e-shops, hire and manage services through the Internet: banks, vacations... etc.
For this reason they are considered digital natives, they were born with new technologies under their arm and "in constant evolution"! They know the new media and forms of communication better than anyone else and are comfortable on the Internet.
This generation, the first fully digital generation, is the headache for many marketers when it comes to email marketing campaigns . Yes, you read that right! What was not predictable is that email would remain a means of communication among Millennials, especially after the emergence of social networks.
But that is the case, email remains a successful channel for communicating between them, and they are also receptive to receiving commercial information, understood as a vehicle between the brand and the consumer.
A good idea for a marketing campaign would be, for example, to send emails with video – the most consumed content on the Internet – and that as soon as they open them, it would play automatically.
Surprising for the recipients and for us, since the content may be shared on their social networks and increase traffic to our website or landing page.
But first you have to get to their motivations, what drives them to buy or share content, you have to delve into their insights, dive into the emotions of the ocean of their mind.
Remember: Millennials can make your brand sail successfully, refloat it or... sink it!
Look for their insights and "micro segment"
In an era where information and communication technologies are in continuous transformation, and with every click there is a greater presence and competition of brands on the Internet, getting the interest of the general audience - and of this group in particular - is a complicated task but not impossible.
Millennials are currently between the ages of 20 and 37 approximately (those born between 1981 and 1995 are considered), and they represent an immense mass that is of great interest to companies due to the large volume of business they move, estimated at 1.3 million dollars a year according to the Boston Consulting Group .
Not only because of their consumption, but because of their assessment poland mobile phone number list and experience of a product or service in real time. They live mostly hyperconnected to their smartphones, have accounts on one or several social networks, increasingly consume more in e-shops, hire and manage services through the Internet: banks, vacations... etc.
For this reason they are considered digital natives, they were born with new technologies under their arm and "in constant evolution"! They know the new media and forms of communication better than anyone else and are comfortable on the Internet.
This generation, the first fully digital generation, is the headache for many marketers when it comes to email marketing campaigns . Yes, you read that right! What was not predictable is that email would remain a means of communication among Millennials, especially after the emergence of social networks.
But that is the case, email remains a successful channel for communicating between them, and they are also receptive to receiving commercial information, understood as a vehicle between the brand and the consumer.
A good idea for a marketing campaign would be, for example, to send emails with video – the most consumed content on the Internet – and that as soon as they open them, it would play automatically.
Surprising for the recipients and for us, since the content may be shared on their social networks and increase traffic to our website or landing page.
But first you have to get to their motivations, what drives them to buy or share content, you have to delve into their insights, dive into the emotions of the ocean of their mind.
Remember: Millennials can make your brand sail successfully, refloat it or... sink it!
Look for their insights and "micro segment"
In an era where information and communication technologies are in continuous transformation, and with every click there is a greater presence and competition of brands on the Internet, getting the interest of the general audience - and of this group in particular - is a complicated task but not impossible.