Example of results from Local SEO Barcelona
Posted: Tue Jan 21, 2025 10:01 am
If you have a business or physical store and you don't know what local SEO is, you are most likely missing a golden opportunity to get more customers.
In this article, you will learn what local SEO is and how to optimize your Google My Business listing so that your business ranks better for a local audience.
What is Local SEO?
Local SEO (Local Search Engine Optimization) focuses on providing results that are relevant to a searcher based on your current location. It consists of a number of factors that help you target your local audience and achieve better search engine rankings.
These types of searches are mainly done on Google , the most used search engine, although there are other local services such as: Bing Places, Yelp, Apple Maps, etc.
In recent years, local SEO has gained a lot of strength due to the increased use of smartphones when we are away from home.
For example, if we are in Barcelona and we search for “hamburger joint Barcelona”, Google shows us the three most relevant and best positioned burger joints for the search query we have made. This field formed israel email list by the map and 3 businesses is called “local pack” (also known as Local Snack Pack).
According to one study, 33% of user clicks go to local business results (local packs), and 40% to organic results.
The ideal is to optimize our website to appear in both listings, in the local packs and in the organic results .
You may have noticed that the information displayed in these listings is different from the organic results. For example, we can see opening hours, reviews, images, etc. All of this information displayed in the local packs comes from Google My Business.
What is Google My Business?
It is basically your company profile on Google . Previously it was also known as Google Local, or even Google + Local.
Google My Business is very important for businesses, it transmits information to different places, including the local pack and Google Maps search results. You've probably seen the most appearance of it in the top right corner on desktop, or at the top of the page on mobile when you're on a search results page for a brand or business.
In this article, you will learn what local SEO is and how to optimize your Google My Business listing so that your business ranks better for a local audience.
What is Local SEO?
Local SEO (Local Search Engine Optimization) focuses on providing results that are relevant to a searcher based on your current location. It consists of a number of factors that help you target your local audience and achieve better search engine rankings.
These types of searches are mainly done on Google , the most used search engine, although there are other local services such as: Bing Places, Yelp, Apple Maps, etc.
In recent years, local SEO has gained a lot of strength due to the increased use of smartphones when we are away from home.
For example, if we are in Barcelona and we search for “hamburger joint Barcelona”, Google shows us the three most relevant and best positioned burger joints for the search query we have made. This field formed israel email list by the map and 3 businesses is called “local pack” (also known as Local Snack Pack).
According to one study, 33% of user clicks go to local business results (local packs), and 40% to organic results.
The ideal is to optimize our website to appear in both listings, in the local packs and in the organic results .
You may have noticed that the information displayed in these listings is different from the organic results. For example, we can see opening hours, reviews, images, etc. All of this information displayed in the local packs comes from Google My Business.
What is Google My Business?
It is basically your company profile on Google . Previously it was also known as Google Local, or even Google + Local.
Google My Business is very important for businesses, it transmits information to different places, including the local pack and Google Maps search results. You've probably seen the most appearance of it in the top right corner on desktop, or at the top of the page on mobile when you're on a search results page for a brand or business.