Give something away – and get more in return
Posted: Tue Jan 21, 2025 9:46 am
The most important thing in an online store is, of course, that the products go through the checkout. Therefore, your website must be easy to use and focused on the user throughout the entire process.
Here are some tips for good usability that will almost certainly simplify your design, make it easier to use and increase your conversion rate.
10 Tips to Increase Your Online Store Conversion Rate
Tip 1: Reduce input fields
For every field you make the user fill out, the risk of their patience running out increases. Ask yourself if each field is really necessary. If not, remove it. Consider whether some of them can be filled out later, such as after the user has become a customer.
Reduce input fields
Tip 2: Wake up the user with gradual engagement
Instead of prompting the user to sign up immediately, allow them to explore the service or product first . When users begin to see the value of your product, they are more open to signing up or making a purchasing decision.
Gradual engagement is a way to postpone the registration process while allowing the user to use and personalize your product or service.
Encourage the user to register on your website
Tip 3: Make the price more digestible
Our decisions are influenced by what catches our attention first . If we start with a higher price and go down to a lower price, the actual price suddenly doesn't seem so big. In other words, the user perceives that they are getting a discount.
You can, for example, use a crossed-out indicative price preceding greece email list a lower price, such as the following example:
User-friendly price
Tip 4: Make your audience visible
Are you targeting the masses or your target audience? With this strategy you explicitly state who you are targeting your product or service to. By communicating features that match a particular type of customer, you can better convince them to make a purchase and at the same time, give them a sense of exclusivity.
The risk with this strategy is, of course, that you narrow down the description too much and therefore limit the number of potential customers. Transparency about your product builds trust.
Here are some tips for good usability that will almost certainly simplify your design, make it easier to use and increase your conversion rate.
10 Tips to Increase Your Online Store Conversion Rate
Tip 1: Reduce input fields
For every field you make the user fill out, the risk of their patience running out increases. Ask yourself if each field is really necessary. If not, remove it. Consider whether some of them can be filled out later, such as after the user has become a customer.
Reduce input fields
Tip 2: Wake up the user with gradual engagement
Instead of prompting the user to sign up immediately, allow them to explore the service or product first . When users begin to see the value of your product, they are more open to signing up or making a purchasing decision.
Gradual engagement is a way to postpone the registration process while allowing the user to use and personalize your product or service.
Encourage the user to register on your website
Tip 3: Make the price more digestible
Our decisions are influenced by what catches our attention first . If we start with a higher price and go down to a lower price, the actual price suddenly doesn't seem so big. In other words, the user perceives that they are getting a discount.
You can, for example, use a crossed-out indicative price preceding greece email list a lower price, such as the following example:
User-friendly price
Tip 4: Make your audience visible
Are you targeting the masses or your target audience? With this strategy you explicitly state who you are targeting your product or service to. By communicating features that match a particular type of customer, you can better convince them to make a purchase and at the same time, give them a sense of exclusivity.
The risk with this strategy is, of course, that you narrow down the description too much and therefore limit the number of potential customers. Transparency about your product builds trust.