Lead Generation: Definition, Process, and Strategy
Posted: Tue Dec 03, 2024 3:34 am
Before discussing lead generation, you must first understand the meaning of lead. Lead can be said to be a person who has the potential to become a consumer or customer. Those who are categorized as leads show interest in the products or services you offer.
In other words, leads can also be called potential consumers. Reported from Glints, leads are divided into four types, namely as follows.
Marketing Qualified Lead
The first is Marketing Qualified Lead, abbreviated as MQL. MQL is a type of lead that has interacted with your promotional or marketing materials. For example, people who have accessed and visited the landing page of your business.
In terms of awareness, MQL has known and is aware of the existence of your product or brand. However, in terms of purchasing, MQL is not ready to make a purchase. Even so, MQL is the type of lead that has the greatest potential to be converted into consumers.
Sales Qualified Lead
Next is Sales Qualified Lead, abbreviated as SQL. SQL is a type of lead that has shown interest in your promotional material, product, or service. This type of lead usually asks about the product being offered, or has filled out a form that you created.
Unlike MQLs, SQLs are ready to convert and buy. They already have the intention to spend money and buy the product you are offering.
Product Qualified Lead
The next type is Product Qualified Lead. This type of lead is people who have tried your product. For example, by using the sample product you shared, or trying from a product used by someone close to them.
Service Qualified Lead
The last type is Service Qualified Lead. Similar to Product Qualified Lead, this type of lead has tried what you offer. But the difference is, what is tried is the form of service owned by the brand.
What is Lead Generation?
After understanding the concept of lead, next you need to know what lead generation is. When you have identified who the leads are for the product or service offered, you certainly need to take action to make them consumers.
The process of trying to make leads become consumers is buy phone number list called lead generation. Lead generation contains strategies to increase the interest of leads to make conversions or purchases. That way, leads or potential customers turn into consumers for your brand.
In essence, in this process you are trying to encourage leads to become customers or consumers. With the right strategy, your marketing and promotional activities will be more effective in reaching potential consumers.
Lead generation is important when you are running a business. When you can capture opportunities from existing leads , you can increase consumers. That way, the business can grow more effectively and optimally.
Lead Generation Process
Understanding what lead generation is is incomplete without knowing how the process works. Here is the process you need to go through in implementing lead generation.
Getting Leads
The first step is to get leads for your business, which you can do with promotional activities. For example, by making posts on social media, placing ads, or other interesting content.
To get the right leads , make sure you create the right promotional content that is right for your target. If your audience uses a lot of social media, then you can maximize it on that platform. Likewise with other platforms that are right for the target you want to target.
Also make sure you get contacts or leads data that can be contacted later. The data will be the basis for you when you want to do the next steps.
Building Relationships with Leads
When you have got leads, the next step is to build a good relationship with them. For example, by contacting the email or phone that has been given previously. This stage is not easy, but it will produce profitable results for the business.
In addition, the process of building relationships with leads takes time. So it is not surprising that this process requires consistency so that good relationships are established with your business leads .
Sorting and Processing Leads
The next step is to sort the leads and identify which ones have good prospects. Prioritize leads that have a good relationship and often interact with your brand. Also understand how to approach and the pattern of interaction with each lead that you have sorted.
In other words, leads can also be called potential consumers. Reported from Glints, leads are divided into four types, namely as follows.
Marketing Qualified Lead
The first is Marketing Qualified Lead, abbreviated as MQL. MQL is a type of lead that has interacted with your promotional or marketing materials. For example, people who have accessed and visited the landing page of your business.
In terms of awareness, MQL has known and is aware of the existence of your product or brand. However, in terms of purchasing, MQL is not ready to make a purchase. Even so, MQL is the type of lead that has the greatest potential to be converted into consumers.
Sales Qualified Lead
Next is Sales Qualified Lead, abbreviated as SQL. SQL is a type of lead that has shown interest in your promotional material, product, or service. This type of lead usually asks about the product being offered, or has filled out a form that you created.
Unlike MQLs, SQLs are ready to convert and buy. They already have the intention to spend money and buy the product you are offering.
Product Qualified Lead
The next type is Product Qualified Lead. This type of lead is people who have tried your product. For example, by using the sample product you shared, or trying from a product used by someone close to them.
Service Qualified Lead
The last type is Service Qualified Lead. Similar to Product Qualified Lead, this type of lead has tried what you offer. But the difference is, what is tried is the form of service owned by the brand.
What is Lead Generation?
After understanding the concept of lead, next you need to know what lead generation is. When you have identified who the leads are for the product or service offered, you certainly need to take action to make them consumers.
The process of trying to make leads become consumers is buy phone number list called lead generation. Lead generation contains strategies to increase the interest of leads to make conversions or purchases. That way, leads or potential customers turn into consumers for your brand.
In essence, in this process you are trying to encourage leads to become customers or consumers. With the right strategy, your marketing and promotional activities will be more effective in reaching potential consumers.
Lead generation is important when you are running a business. When you can capture opportunities from existing leads , you can increase consumers. That way, the business can grow more effectively and optimally.
Lead Generation Process
Understanding what lead generation is is incomplete without knowing how the process works. Here is the process you need to go through in implementing lead generation.
Getting Leads
The first step is to get leads for your business, which you can do with promotional activities. For example, by making posts on social media, placing ads, or other interesting content.
To get the right leads , make sure you create the right promotional content that is right for your target. If your audience uses a lot of social media, then you can maximize it on that platform. Likewise with other platforms that are right for the target you want to target.
Also make sure you get contacts or leads data that can be contacted later. The data will be the basis for you when you want to do the next steps.
Building Relationships with Leads
When you have got leads, the next step is to build a good relationship with them. For example, by contacting the email or phone that has been given previously. This stage is not easy, but it will produce profitable results for the business.
In addition, the process of building relationships with leads takes time. So it is not surprising that this process requires consistency so that good relationships are established with your business leads .
Sorting and Processing Leads
The next step is to sort the leads and identify which ones have good prospects. Prioritize leads that have a good relationship and often interact with your brand. Also understand how to approach and the pattern of interaction with each lead that you have sorted.