5 email marketing campaigns that every ecommerce must have

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If we look at all the emails we receive from the brands we follow, we will notice that there are different types of campaigns that are repeated in all of them, that is, among all the emails received we could make subgroups or categories that would have common features and that would seek the same objective. Each and every one of these types of campaigns are part of the email marketing strategy of an ecommerce, or at least, the ones that all of them should include. Today we will see the five most notable ones :

1. Promotional campaigns Promotional campaigns
, as their name suggests, are those that are characterized by offering philippines mobile phone number list the subscriber a discount to redeem through a code in the e-commerce. They have a marked component of an offer about to expire to generate urgency in the recipient. If the recipient has the feeling that the promotion is getting out of hand because it has a certain duration or because there are limited units, a much more instinctive purchase reaction will be created in him. The following features are detected in this type of campaign:

Mention of the promotion in the subject
Promotion between 10% – 30%
Limited duration
Aggressive call to actions
Promotion redeemable through a code
Below we can see 3 examples of promotional emails from the Desigual brand . They are part of the same promotional campaign and were sent on different days. 2. Product campaigns In product campaigns , unlike promotional campaigns, the focus is 100% on the product. Therefore, the promotional element disappears and the focus is on presenting the product's attributes, suggesting uses and contextualizing it in the season . Among the elements that present this type of campaigns we would find:




New product presentation
Specific product categories or types
Trends and tips
Less aggressive calls to action
The Bershka email we see below would be a clear example of a product campaign. It focuses on a single item of clothing, shows it from different perspectives (with and without a model) and provides information of interest to the subscriber (prices, models, colors) so that he or she is aware of its existence in stores.