Top tips for adapting to online workshops

[mouakter11]

How to make a live video?
Regardless of your live streaming know-how, you'll need to make sure your content strategy is built for live streaming . Live video streaming is broadcast on the fly, and requires extensive preparation and testing.

Step One: Focus on Content Strategy
Content is everything that goes into your live event. What will you be broadcasting? Who will your audience be? What kind of cameras will you be using?

You must make sure that the content aligns with your audience's interests, matches your brand's voice, and is directed at your target audience and customers.

Step 2: Make it interesting and consistent
Make it interesting, and your audience will follow your content with their eyes. Make sure the screen never goes black. Keeping your events consistent is a guaranteed way to increase brand awareness and value, while meaningfully engaging with your audience.

Step 3: Call to Action
If you want your event audience to convert, you'll need to facilitate viewer interaction before the event is over. Place a call to action at the end of your live stream.

Step Four: Test and Test Everything
Have you scheduled time to test your stream?

The best thing you can do to avoid setbacks is to test and try. During production, everything is tested, but most importantly, your broadcast. Test workflows of all equipment, audio and video quality, internet connection, and any glitches.

Keep in mind that if your event doesn't look good, people won't tune out.

Take your time to try it and do it again.

Step Five: “Brand” Your Live Streaming Event Experience
Your event branding should reflect your company. Make sure that corporate el salvador email list colors, language, logos, etc. are being used that adhere to your brand identity.



Live Streaming Tools: What You'll Need
There are many live streaming tools that can be used to broadcast events online.

However, if cost concerns are preventing you from live streaming, there are free tools that may be the solution to your problem.

1. Facebook Live
Facebook live
Facebook Live will help you jump right into streaming online events.

Benefits : First, you avoid the complexities of traditional live streaming platforms that require heavy hardware setup and complex video rendering capabilities. Then, you leverage an already existing audience base – Facebook friends or Facebook page followers.