Push Notifications: Advantages and Disadvantages
Posted: Wed Dec 04, 2024 8:23 am
With the growing popularity of mobile gadgets, push notifications have become a trendy way of communicating with users. Some believe that this is a more economical option compared to mailings (you do not spend much time creating one original letter), but the implementation requires the help of a developer. Mobile and web pushes help inform about updates and remind about the brand, which allows you to emphasize your care for it and build customer loyalty.
Do you need push notifications or newsletters?
1 Pushes are single-tasking
They solve the problem of transmitting urgent and relevant job seekers contact phone numbers list information, and cope with it much better than a full-fledged letter. Sending a mailing for the sake of one offer is expensive, but sending a notification is just right! (By the way, adapting a letter for mobile devices is a complex process that requires the involvement of specialists and takes a lot of time).
Push and email - which is better? - 4 - image
2 Push notifications for mobile applications are clear
They remind you that you haven’t visited for a long time, or notify that it’s time to check the app’s news. They are rarely turned off, as they are perceived as an integral part of the app itself. Another thing is with web pushes - they are treated with suspicion, as they appear unnoticed, although in some reports you can find satisfactory conversion rates. Browser push notifications are a “must have” for news resources.
3 Once again about implementation
To make push notifications work, it is not enough to press the “magic button”. It is necessary to ensure uninterrupted interaction with the server, register all notification options and create truly catchy titles, since there is not much space for images (the configuration may be different, but we all know how annoying large “pop-ups” are).
Resume
In the future, newsletters and push notifications will be able to compete, but for now we see them as solutions to different problems. For efficiency, we recommend evaluating the advantages and capabilities of each tool, seeing them as assistants to your business.
Do you need push notifications or newsletters?
1 Pushes are single-tasking
They solve the problem of transmitting urgent and relevant job seekers contact phone numbers list information, and cope with it much better than a full-fledged letter. Sending a mailing for the sake of one offer is expensive, but sending a notification is just right! (By the way, adapting a letter for mobile devices is a complex process that requires the involvement of specialists and takes a lot of time).
Push and email - which is better? - 4 - image
2 Push notifications for mobile applications are clear
They remind you that you haven’t visited for a long time, or notify that it’s time to check the app’s news. They are rarely turned off, as they are perceived as an integral part of the app itself. Another thing is with web pushes - they are treated with suspicion, as they appear unnoticed, although in some reports you can find satisfactory conversion rates. Browser push notifications are a “must have” for news resources.
3 Once again about implementation
To make push notifications work, it is not enough to press the “magic button”. It is necessary to ensure uninterrupted interaction with the server, register all notification options and create truly catchy titles, since there is not much space for images (the configuration may be different, but we all know how annoying large “pop-ups” are).
Resume
In the future, newsletters and push notifications will be able to compete, but for now we see them as solutions to different problems. For efficiency, we recommend evaluating the advantages and capabilities of each tool, seeing them as assistants to your business.