Head of Performance Marketing at Moneyveo

[aminaas1573]

E-commerce marketing covers absolutely all stages of the customer journey in an effort to achieve the ultimate goal - to increase sales and ensure stable profit growth. Without a strategic e-commerce marketing plan, your project will become one of many, profits will be low and unstable.

What does an e-commerce marketer do in general and how is he useful to a business?
There are no fixed strategies in e-commerce marketing, just as no two businesses are exactly alike. For example, a company that makes casual clothing and a company that makes workwear will have completely different goals, requirements, and target audiences, despite the fact that both companies are essentially engaged in similar activities. Accordingly, the marketing strategies will be completely different.

An e-commerce marketer is not fixated on any one direction. He or she evaluates the situation as a whole and combines various tactics. The result is a single marketing plan that combines different cambodia consumer email list strategies, channels, tools, technologies, and methods. In addition to improving the bottom line, this approach ensures high ROI on business promotion. No action is taken without reason — everything is interconnected and each step influences subsequent stages.

The global task of an e-commerce marketer is to find optimal methods for achieving business goals.

Natalia Tonenkaya ,
"Why am I talking about ecom-e? I worked from a digital marketer to Head of Digital Marketing, and then to CMO in such ecom companies as: MAU, Evo.company, Foxtrot, Foodex, Raketa. The difficulty is that now there are no standard requirements for this vacancy. For example, in Ukraine we don’t even have such a profession. There are internet marketers and digital marketers with experience in ecommerce.

In small online stores, when there are no budgets for separate PPC and SEO specialists, an e-commerce marketer is a generalist who launches advertising, does SEO himself, makes mailings and posts on social networks, creates landing pages, works with the site's CMS. Often, this is a multi-skilled one-man band who learns everything in practice, having grown from a PPC specialist or SEO.