Optimizing international PPC campaigns
Posted: Tue Jan 21, 2025 7:31 am
On-page SEO for an international website
Different countries mean different cultures, and different cultures mean different ways of thinking. Of course, different types of users.
We need to adapt our message to the way of thinking (and searching) of our target, using different keywords and, consequently, creating different content.
The impact of our glocal approach can be seen when we carry out keyword research : it is clear how the potential we can achieve with a native SEO approach is much greater than with a simple translation.
On-page SEO for an international website
On-page SEO for an international website
The results are measured based on the performance of the pages we have been optimizing: we will notice an increase in clicks and an increase in positions in the ranking.
The tools we use to measure data related to international SEO are:
SEMrush , Ahrefs , Answerthepublic and Google Trends for the keyword research phase
Google Search Console , Google Analytics and SEMrush for the performance monitoring part
Having an optimized international website is the starting point for a business to grow, expand and activate promotional campaigns.
SEM: optimizing PPC investment according to the market
When we talk about SEM, we must always keep in mind a strategic roadmap divided into phases: this is the key element that will help us maximize our digital efforts.
without optimizing PPC investment according to the market
Here at Novicell we have 5 steps for a successful international PPC service :
1. Research phase of your website traffic
The first thing to do is to identify those countries that have a higher conversion potential. This can be done through Google Analytics, focusing on conversion rate and revenue.
Once this is done, we can further detail our buyer persona by analyzing data related to the user's age, sex or interests.
Thanks to this exercise, we will have already identified a potential target chile email list country and segmented the audience to which we want to direct our campaigns.
website traffic research
2. Market trends analysis phase
The objective is to check whether the identified target is profitable, taking into account both the demographic and economic profile of the country, as well as the digital and logistical profile.
Tools like Google Market Finder help us get an idea of the profitability and level of conversions we can achieve in a new market.
3. Study of SEM competition
In this phase we focus on the comparison between digital competitors, studying data related to the cost per click and difficulty of the keywords they are using: all of this is essential to avoid excessive competition and identify niches in which we can position ourselves.
One of the most useful tools for this phase of the process is SEMrush.
Different countries mean different cultures, and different cultures mean different ways of thinking. Of course, different types of users.
We need to adapt our message to the way of thinking (and searching) of our target, using different keywords and, consequently, creating different content.
The impact of our glocal approach can be seen when we carry out keyword research : it is clear how the potential we can achieve with a native SEO approach is much greater than with a simple translation.
On-page SEO for an international website
On-page SEO for an international website
The results are measured based on the performance of the pages we have been optimizing: we will notice an increase in clicks and an increase in positions in the ranking.
The tools we use to measure data related to international SEO are:
SEMrush , Ahrefs , Answerthepublic and Google Trends for the keyword research phase
Google Search Console , Google Analytics and SEMrush for the performance monitoring part
Having an optimized international website is the starting point for a business to grow, expand and activate promotional campaigns.
SEM: optimizing PPC investment according to the market
When we talk about SEM, we must always keep in mind a strategic roadmap divided into phases: this is the key element that will help us maximize our digital efforts.
without optimizing PPC investment according to the market
Here at Novicell we have 5 steps for a successful international PPC service :
1. Research phase of your website traffic
The first thing to do is to identify those countries that have a higher conversion potential. This can be done through Google Analytics, focusing on conversion rate and revenue.
Once this is done, we can further detail our buyer persona by analyzing data related to the user's age, sex or interests.
Thanks to this exercise, we will have already identified a potential target chile email list country and segmented the audience to which we want to direct our campaigns.
website traffic research
2. Market trends analysis phase
The objective is to check whether the identified target is profitable, taking into account both the demographic and economic profile of the country, as well as the digital and logistical profile.
Tools like Google Market Finder help us get an idea of the profitability and level of conversions we can achieve in a new market.
3. Study of SEM competition
In this phase we focus on the comparison between digital competitors, studying data related to the cost per click and difficulty of the keywords they are using: all of this is essential to avoid excessive competition and identify niches in which we can position ourselves.
One of the most useful tools for this phase of the process is SEMrush.