Copywriter Vs Content writer: Definition and differences.
Posted: Tue Jan 21, 2025 7:12 am
Although copywriter and content writer are usually positions focused on written and conceptual development, they are two roles with major differences, so if you are looking for candidates to join your team, it is important to know the differences between each role. Today we will point out some of them.
1. Purpose of copywriters and content writers
Copy writing is selling the brand, communication in its advertising nature, since its intention is to attract customers to use the products and/or services of a company.
On the other hand, a content writer talks about the brand subtly while delivering pharmaceutical email lists some kind of valuable content. It is the art of selling people an idea, brand or ideology. The best writing merges the products and the image of a brand to create branding.
For Mad Men fans , this is what Don Draper and Peggy Olson did all the time at Sterling Cooper (or whatever agency they were with at the time). They weren't selling products, but ideas and emotions tied to products. So we could say that the content writer could be much more conceptual and the copywriter much more direct and punctual when looking for a lead.
2. What are your real objectives?
Copywriting is about creating content, informing, educating or entertaining; having a clear purpose and/or reason behind the piece; representing the voice of the brand .
Thus, the content writer focuses on quality reading, regardless of whether it is published by the same brand or an external platform. For companies (and some data-driven publishers), content writing aligns with strategic business and marketing objectives to attract potential audiences.
Here's one way to look at the two: content writing conveys information to the audience, while copywriting reveals what the brand is about.
The two, of course, share similarities. For one: goals. Both copywriting and content writing ultimately seek to convert a reader into a sale or a lead. Another similarity: they both need to be well-written.
The definition of quality writing is different in every case, but whatever the purpose, it draws readers to keep reading. In a nutshell: a copywriter sells an idea , while a content writer aims to create valuable content to help audiences understand your brand and generate interest.
3. Content development
A content writer whose job is to produce copy, this can come in many forms but the general idea is that a copywriter writes marketing material for a living, it's their craft, hobby, skill, whatever you want to call it.
Now, a copywriter can be anyone, it is not necessarily a professional writer, but someone who produces content, thanks to the democratization of the internet, anyone can write now, including professionals, executives, bloggers, software engineers, CEOs, etc. Of course, the best ones understand the craft of content writing, but that may not be the case.
In short: a content writer writes marketing copy; a copywriter can be anyone who produces content.
1. Purpose of copywriters and content writers
Copy writing is selling the brand, communication in its advertising nature, since its intention is to attract customers to use the products and/or services of a company.
On the other hand, a content writer talks about the brand subtly while delivering pharmaceutical email lists some kind of valuable content. It is the art of selling people an idea, brand or ideology. The best writing merges the products and the image of a brand to create branding.
For Mad Men fans , this is what Don Draper and Peggy Olson did all the time at Sterling Cooper (or whatever agency they were with at the time). They weren't selling products, but ideas and emotions tied to products. So we could say that the content writer could be much more conceptual and the copywriter much more direct and punctual when looking for a lead.
2. What are your real objectives?
Copywriting is about creating content, informing, educating or entertaining; having a clear purpose and/or reason behind the piece; representing the voice of the brand .
Thus, the content writer focuses on quality reading, regardless of whether it is published by the same brand or an external platform. For companies (and some data-driven publishers), content writing aligns with strategic business and marketing objectives to attract potential audiences.
Here's one way to look at the two: content writing conveys information to the audience, while copywriting reveals what the brand is about.
The two, of course, share similarities. For one: goals. Both copywriting and content writing ultimately seek to convert a reader into a sale or a lead. Another similarity: they both need to be well-written.
The definition of quality writing is different in every case, but whatever the purpose, it draws readers to keep reading. In a nutshell: a copywriter sells an idea , while a content writer aims to create valuable content to help audiences understand your brand and generate interest.
3. Content development
A content writer whose job is to produce copy, this can come in many forms but the general idea is that a copywriter writes marketing material for a living, it's their craft, hobby, skill, whatever you want to call it.
Now, a copywriter can be anyone, it is not necessarily a professional writer, but someone who produces content, thanks to the democratization of the internet, anyone can write now, including professionals, executives, bloggers, software engineers, CEOs, etc. Of course, the best ones understand the craft of content writing, but that may not be the case.
In short: a content writer writes marketing copy; a copywriter can be anyone who produces content.