15 metrics that will relaunch your business
Posted: Tue Jan 21, 2025 6:49 am
You've probably heard about metrics and how they can help you improve your business. But what are metrics really? They are numerical data that you can analyze to check if your marketing actions are working correctly, and today we'll tell you more about them.
What are metrics and KPIs?
These metrics will help us know the right way to improve, attract quality traffic, increase your visibility in search engines or attract potential clients. Another of the elements that will help us improve will be the KPI, key performance indicator , which helps us know the effectiveness and performance of the strategy.
The main difference between KPIs and metrics is their function, and here outlook email database we point out some features that differentiate them:
KPIs allow us to know the performance of actions in a given time and are analytics that are generated when carrying out SEO actions.
Metrics, on the other hand, are not indicators, but rather data derived from the strategy created by the company. These are quantifiable data that help us understand the results of effectiveness and performance.
What are metrics and KPIs?
To understand it better, we give you an example: metrics focus on the quantum and KPIs on the quotients of these metrics. The metric would be the number of visits to your website and the KPI would be the web traffic that includes the performance of the page, the pages viewed or the bounce rate.
A good KPI helps us to know the following elements:
Data on progress and helps us make informed decisions.
Monitoring essential elements such as quality, effectiveness, efficiency or performance of functions.
It allows you to know the long-term performance.
Information on the development of the set objectives.
How many KPIs should we choose?
The number of KPIs will depend directly on the objectives that your company has ; you will not be able to know the performance of your entire business through a single metric. Therefore, it is important that you are clear about the objectives to be achieved and with them you determine the KPIs necessary to carry out an analysis of these and obtain the necessary information to continue growing.
The key when selecting KPIs is to know the objectives. Once you have determined the goals to be achieved, you must link them to three KPIs at most, since you will not be able to cover all the existing metrics. In this way, you will select the most important metrics that will help you achieve your objectives.
SMART Goals
Once we have set our objectives, we must check if they can actually be achieved. To do this, we have SMART objectives. Thanks to this technique, we can verify if our goals can be implemented or not.
smart goals
Specific
How are we going to achieve the goal? To grow we must create specific data-driven goals, for example, a 25% increase in customers in one year. We cannot set a growth-based goal without data or time.
Measurable
How are we going to measure it? To set objectives they must be measurable, that is, there must be the possibility of quantifying them with numbers.
Achievable
What is the key action to be achieved? The objective must be feasible and realistic; we cannot set a goal that is too high because it will be impossible to achieve.
Relevant
Will it help us achieve the company's overall goals? We must keep the overall goals in mind when setting specific goals, as this will result in greater growth in the company.
Timely
Is it possible to achieve the goal in the set time? The last requirement for creating a goal is that it is set in time. We cannot create goals without a timeline because they will not be achieved.
What are metrics and KPIs?
These metrics will help us know the right way to improve, attract quality traffic, increase your visibility in search engines or attract potential clients. Another of the elements that will help us improve will be the KPI, key performance indicator , which helps us know the effectiveness and performance of the strategy.
The main difference between KPIs and metrics is their function, and here outlook email database we point out some features that differentiate them:
KPIs allow us to know the performance of actions in a given time and are analytics that are generated when carrying out SEO actions.
Metrics, on the other hand, are not indicators, but rather data derived from the strategy created by the company. These are quantifiable data that help us understand the results of effectiveness and performance.
What are metrics and KPIs?
To understand it better, we give you an example: metrics focus on the quantum and KPIs on the quotients of these metrics. The metric would be the number of visits to your website and the KPI would be the web traffic that includes the performance of the page, the pages viewed or the bounce rate.
A good KPI helps us to know the following elements:
Data on progress and helps us make informed decisions.
Monitoring essential elements such as quality, effectiveness, efficiency or performance of functions.
It allows you to know the long-term performance.
Information on the development of the set objectives.
How many KPIs should we choose?
The number of KPIs will depend directly on the objectives that your company has ; you will not be able to know the performance of your entire business through a single metric. Therefore, it is important that you are clear about the objectives to be achieved and with them you determine the KPIs necessary to carry out an analysis of these and obtain the necessary information to continue growing.
The key when selecting KPIs is to know the objectives. Once you have determined the goals to be achieved, you must link them to three KPIs at most, since you will not be able to cover all the existing metrics. In this way, you will select the most important metrics that will help you achieve your objectives.
SMART Goals
Once we have set our objectives, we must check if they can actually be achieved. To do this, we have SMART objectives. Thanks to this technique, we can verify if our goals can be implemented or not.
smart goals
Specific
How are we going to achieve the goal? To grow we must create specific data-driven goals, for example, a 25% increase in customers in one year. We cannot set a growth-based goal without data or time.
Measurable
How are we going to measure it? To set objectives they must be measurable, that is, there must be the possibility of quantifying them with numbers.
Achievable
What is the key action to be achieved? The objective must be feasible and realistic; we cannot set a goal that is too high because it will be impossible to achieve.
Relevant
Will it help us achieve the company's overall goals? We must keep the overall goals in mind when setting specific goals, as this will result in greater growth in the company.
Timely
Is it possible to achieve the goal in the set time? The last requirement for creating a goal is that it is set in time. We cannot create goals without a timeline because they will not be achieved.