DXP (Digital Experience Platform)

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PROMOTION "Promotion and Advertising"
This is a sales promotion activity that communicates a company's value (products and services) to target customers and secures contracts.

A DXP (Digital Experience Platform) is an effective way to utilize the web marketing process introduced in the previous chapter in the digital realm.

DXPs are also ideal for digital marketing, as they business owner database have features such as a CDP (Customer Data Platform) that can collect and analyze customer information held by companies, a personalization function that provides an optimal UI for segmented customers, and an A/B testing function that provides a method for continuously improving the UI. In addition to providing a high-quality customer experience, DXPs also enable a deeper understanding of the market and customers, allowing for the brushing up of marketing strategies.

We have ample experience integrating platforms required for digital marketing, primarily for enterprise companies. We can respond to the requests and concerns of marketers, so if you are interested in content utilization and marketing in the digital realm, please contact us.