Would you let your subscribers decide whether or not they want to receive an email campaign?
Posted: Wed Dec 04, 2024 8:06 am
When a significant date arrives on the calendar, it is difficult to get rid of all those emails that accumulate in the inbox. Often, it seems that companies have as their only objective generating conversions and forget to ask themselves whether or not the user will really be interested in receiving those specific campaigns.
The big question is: is there a way to achieve the same goal without overwhelming subscribers with so many emails? Sometimes, it is not just the lack of interest in the content itself and receiving repetitive emails, but the date itself new zealand mobile phone number list can affect the user in a more personal and emotional way. How can we manage this and let the user decide for themselves?
Treatwell has taken a very good initiative to respect its users as much as possible, but without hindering its campaigns for Father's Day. As you can see, in the email the user is offered the option of not receiving emails for this date if they wish . In this way, they will not be bothered with campaigns, but those notifications that refer to the brand will be maintained.
We can agree that this is a gesture that shows great sensitivity on the part of the Treatwell team.
Leaving the decision in the hands of the subscriber, giving them that power, ends up being a benefit for both the company and the user. The company makes sure that the subscribers who are going to receive the campaigns, which is the vast majority, open them and interact with them. On the other hand, users who indicated that they did not want to receive specific notifications for that date will remain satisfied and will value the company's initiative and concern for their feelings.
As the title says: Would you let your subscribers decide whether or not they want to receive an email campaign? At Digital Response we believe that this is a very good initiative and we are convinced that this trend will continue to grow in the future. Email marketing will become more interactive. There will not only be one sender sending information to one recipient, but the dialogue will increasingly be between both.
The big question is: is there a way to achieve the same goal without overwhelming subscribers with so many emails? Sometimes, it is not just the lack of interest in the content itself and receiving repetitive emails, but the date itself new zealand mobile phone number list can affect the user in a more personal and emotional way. How can we manage this and let the user decide for themselves?
Treatwell has taken a very good initiative to respect its users as much as possible, but without hindering its campaigns for Father's Day. As you can see, in the email the user is offered the option of not receiving emails for this date if they wish . In this way, they will not be bothered with campaigns, but those notifications that refer to the brand will be maintained.
We can agree that this is a gesture that shows great sensitivity on the part of the Treatwell team.
Leaving the decision in the hands of the subscriber, giving them that power, ends up being a benefit for both the company and the user. The company makes sure that the subscribers who are going to receive the campaigns, which is the vast majority, open them and interact with them. On the other hand, users who indicated that they did not want to receive specific notifications for that date will remain satisfied and will value the company's initiative and concern for their feelings.
As the title says: Would you let your subscribers decide whether or not they want to receive an email campaign? At Digital Response we believe that this is a very good initiative and we are convinced that this trend will continue to grow in the future. Email marketing will become more interactive. There will not only be one sender sending information to one recipient, but the dialogue will increasingly be between both.