The ROI of marketing automation
Posted: Mon Jan 20, 2025 10:30 am
Over 40% of marketers believe they are not getting the most out of their marketing automation tools. 40% of marketers believe they are getting the most out of their marketing automation tools. Only less than 20% of marketers lack the knowledge to use marketing automation software.
70% of marketers rate their marketing automation process and strategy as “very effective,” while less than 5% rate theirs as “not effective at all.”
51% of businesses say the main benefit of using marketing automation tools is that it saves time on repetitive tasks and enables personalized marketing communications.
60% of successful marketers agree that having quality data about their target audience and products influenced the success of their marketing automation strategy.
48% of marketers agree that strategic automation increased their marketing success rate.
50% admitted that proper alignment of their sales and marketing goals was the biggest factor in their marketing automation success.
Sales and marketing automation can reduce the effective cambodia mobile numbers list time marketers spend manually searching for information by 50%.
47% of marketers consider lead scoring and qualification to be the most important features of marketing automation software.
28% believe content creation and email distribution are the most important features, while 26% believe content distribution on social media is the most important feature.
50% of surveyed marketers believe that a fast conversion rate is the most important KPI when measuring the effectiveness of marketing automation software.
is driven by increased sales productivity, increased marketing campaign effectiveness, excellent lead management, and increased cost savings.
More than 40% of marketers say that improved customer experience is the top benefit of marketing automation.
45% of marketers agree that the second most popular KPI is the sales qualified indicator.
Lost productivity and poorly managed leads cost SMBs and large enterprises more than $1 trillion a year.
Using marketing automation increases sales productivity by 15% and reduces overhead by 13%.
Other important factors to consider when choosing marketing automation software include customer service (29%), customization options (26%), integration capabilities (24%), breadth of features (24%), depth of features (17%), data visualization/analysis (15%), streamlined onboarding/training (11%), and data consolidation capabilities (10%).
Endnotes
Looking ahead to the coming year, these statistics are indicators of the future of marketing automation and why you should harness the potential of these tools to grow your business.
The marketing automation landscape is on the rise, and more online marketers are expected to use marketing automation tools to take their digital marketing efforts to the next level in 2023.
Generating leads and seeing them move through the sales funnel is much easier when you employ the right marketing automation tools.
Remember that a marketing automation tool can only deliver the desired results with a good marketer who knows how to use it. It can also only work for a company that prioritizes its implementation in its marketing agenda and allocates enough budget for a solid solut
70% of marketers rate their marketing automation process and strategy as “very effective,” while less than 5% rate theirs as “not effective at all.”
51% of businesses say the main benefit of using marketing automation tools is that it saves time on repetitive tasks and enables personalized marketing communications.
60% of successful marketers agree that having quality data about their target audience and products influenced the success of their marketing automation strategy.
48% of marketers agree that strategic automation increased their marketing success rate.
50% admitted that proper alignment of their sales and marketing goals was the biggest factor in their marketing automation success.
Sales and marketing automation can reduce the effective cambodia mobile numbers list time marketers spend manually searching for information by 50%.
47% of marketers consider lead scoring and qualification to be the most important features of marketing automation software.
28% believe content creation and email distribution are the most important features, while 26% believe content distribution on social media is the most important feature.
50% of surveyed marketers believe that a fast conversion rate is the most important KPI when measuring the effectiveness of marketing automation software.
is driven by increased sales productivity, increased marketing campaign effectiveness, excellent lead management, and increased cost savings.
More than 40% of marketers say that improved customer experience is the top benefit of marketing automation.
45% of marketers agree that the second most popular KPI is the sales qualified indicator.
Lost productivity and poorly managed leads cost SMBs and large enterprises more than $1 trillion a year.
Using marketing automation increases sales productivity by 15% and reduces overhead by 13%.
Other important factors to consider when choosing marketing automation software include customer service (29%), customization options (26%), integration capabilities (24%), breadth of features (24%), depth of features (17%), data visualization/analysis (15%), streamlined onboarding/training (11%), and data consolidation capabilities (10%).
Endnotes
Looking ahead to the coming year, these statistics are indicators of the future of marketing automation and why you should harness the potential of these tools to grow your business.
The marketing automation landscape is on the rise, and more online marketers are expected to use marketing automation tools to take their digital marketing efforts to the next level in 2023.
Generating leads and seeing them move through the sales funnel is much easier when you employ the right marketing automation tools.
Remember that a marketing automation tool can only deliver the desired results with a good marketer who knows how to use it. It can also only work for a company that prioritizes its implementation in its marketing agenda and allocates enough budget for a solid solut