By leveraging buyer intent data, companies can tailor their marketing and sales strategies

[DonalCerry]

improving conversion rates and maximizing return on investment (ROI). Key components of buyer intent include recency, which measures how recently a prospect interacted with your brand.

Sales teams look at two important things to find their best colombia mobile phone numbers database customers. First, they check how often people interact with their business – like visiting their website or opening emails. Second, they look at how deeply these people are involved – such as reading articles fully or spending time looking at products.

When sales teams know who is showing real interest this way, they can focus on talking to the right people who are most likely to buy something. It’s like knowing which friends are truly interested in hanging out with you versus those who just say “hi” and walk away.

To measure success, track key metrics such as conversion rates and customer acquisition costs, comparing them before and after using intent data to calculate ROI and ensure the strategy is delivering value.