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- In the Design tab, you can change the theme color and font of the entire email.
・Once you've finished creating it, go to [Actions] → [Preview] to check how the screen will actually appear.
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Set up your marketing emails
Once you have created your email, go to the Settings tab at the top of the page to set up sending.
HubSpot allows you to set up the following items:
・Sender name
This is the name that will be displayed to the recipient.
You can set a name by clicking Add sender name.
・Sender address
This is the address that will be displayed to the recipient.
If you want to select a different address italy b2b leads for replying to, uncheck Use this as reply address and set a different address.
・Subject, preview text
・Internal email name
You can decide the name to be managed within HubSpot.
・Delivery category
Decide which category the email you are sending belongs to.
You can also add categories.
The email you create can be sent to people who are set to receive emails of this category.
・Set recipients
Once you have finished setting up your marketing email, decide who to send it to.
Go to the Send or Schedule tab and specify the contact or contact list you want to set as the recipient.
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・The Automation tab uses a simple workflow to handle follow-ups after a contact responds to your email.
For example, you can create a new list for people who click a link in your email and apply a campaign to that list later.
Once these settings are complete, you can send the email by clicking [Confirm and Send].
After you send your email, use HubSpot's analytics to see how it performed.
You can use the data to find insights to improve your next email campaign by checking the following metrics:
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You can also check which links and buttons are being clicked the most by looking at the HTML clip map, etc.
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By utilizing this type of analysis, it becomes possible to ensure a smooth handover from marketing to inside sales.
Conclusion
HubSpot's Email Marketing feature is a convenient tool that allows you to communicate closely with your customers. Its greatest advantage is that you can easily manage the entire process, from creating templates to delivery settings and detailed analysis.
Take this opportunity to try out the Email Marketing feature.
