The channels that marketing communications are carried out through come in waves
Posted: Mon Jan 20, 2025 5:19 am
There will always be new channels coming into existence as technology develops, but the existing channels won’t necessarily lose relevance — they just have to share the bandwidth a little more.
Word-of-Mouth
When all that was required for digital marketing was a brazil mobile phone numbers database website, word-of-mouth was the way news of your business got spread. While we have other methods of driving website traffic now, word-of-mouth marketing is still effective. Review aggregators are basically a high-tech version of word-of-mouth marketing. Companies want visitors and clients to have positive experiences so that they share those stories with other people.
Keywords & Link-Building
When technology developed enough for SEO to become the backbone of digital marketing, keywords became the way to get noticed. At first, this was accomplished through keyword stuffing (trying to fit the same keyword into your content as many times as possible), but as search engine algorithms became more refined, keyword strategy changed to developing content around long-tail keywords that contribute to your overall content marketing strategy.
When the quality of content began to matter more than the number of keyword uses, link-building came into play by helping to establish credibility in the eyes of search engines. If relevant, high-quality domains link to yours, your website’s authority can also increase.
Word-of-Mouth
When all that was required for digital marketing was a brazil mobile phone numbers database website, word-of-mouth was the way news of your business got spread. While we have other methods of driving website traffic now, word-of-mouth marketing is still effective. Review aggregators are basically a high-tech version of word-of-mouth marketing. Companies want visitors and clients to have positive experiences so that they share those stories with other people.
Keywords & Link-Building
When technology developed enough for SEO to become the backbone of digital marketing, keywords became the way to get noticed. At first, this was accomplished through keyword stuffing (trying to fit the same keyword into your content as many times as possible), but as search engine algorithms became more refined, keyword strategy changed to developing content around long-tail keywords that contribute to your overall content marketing strategy.
When the quality of content began to matter more than the number of keyword uses, link-building came into play by helping to establish credibility in the eyes of search engines. If relevant, high-quality domains link to yours, your website’s authority can also increase.