BtoB Marketing Glossary in Alphabetical Order | "Ha" Row
Posted: Wed Dec 04, 2024 7:07 am
In the world of BtoB marketing, there are many katakana terms. There are probably a surprising number of words that we use without really understanding them. So, this time we will explain the terms in BtoB marketing that start with "ha-ho".
Marketing terms starting with "ha"
Buyer Persona
A buyer persona is a persona that is mainly set by B2B companies when implementing marketing strategies.
Generally speaking, when setting a persona, attributes such as "age," "gender," "area of residence," and "annual income" are determined. However, a buyer persona has the unique feature of visualizing the decision-making process leading up to a purchase, including what authority and responsibility the persona has within the company, what purpose they are considering introducing a product or service for, what they value in that consideration, and what information they want to know.
Setting up a buyer persona will help you understand what approach to take to potential customers and which users are not your target audience.
Viral Content
Viral content is content that is created with the aim of spreading explosively (buzzing) on social media. When users come across content that moves them, they want to share it with others. If the users who germany business email list share it feel the same way, the content spreads in the blink of an eye. This is the kind of content that is intended to go viral.
By spreading the information on social media, it will reach people other than those who follow the account, which can have a significant promotional effect.
Bounce Rate
There are two main meanings of bounce rate. One is the percentage of sent emails, such as email newsletters, that were not delivered to the recipient's address. This could be because the address list is out of date and contains many invalid email addresses. Another reason could be that the recipient's email server is full and unable to send.
In the case of websites, it refers to the percentage of users who visit a site and leave the site after viewing only the first page they arrive at. In other words, if the bounce rate is high, it means that there are few users who want to see other content on the website. This could be because there is no other interesting content on the website, or the quality of the first page they see is low.
The bounce rate on a website is synonymous with the bounce rate and can be checked using Google Analytics, etc.
Hashtag
A "hashtag" is a keyword with a "# (hash mark)" that is used as a tag for posts on social media sites such as Twitter and Instagram. Posts with the same hashtag can be viewed together by searching for that keyword. For example, if you search for the hashtag "#SaaS", you can view all posts about SaaS at once.
Hashtag examples
Reference: Baremetrics Japan
The benefit of using hashtags in B2B marketing is that it makes it easier for other users to see your company's posts when they search for them. Be sure to set hashtags for your social media posts, keeping in mind what keywords you want users searching for to see your posts.
Marketing terms starting with "Hi"
B2B (Business-to-Business)
B2B refers to transactions between companies. It is a business model that deals with products targeted at corporations, not general consumers.
Differences between BtoB and BtoC
Since they do not advertise to the masses much, such as on television commercials, their name is not well known and it is difficult to grasp their business image. However, since they target corporations, the transaction amount per transaction is higher than B2C, which will be introduced later. Furthermore, transactions with B2B companies are often not a one-time purchase and then the end, but rather involve long-term contracts.
In order to build high-value, yet long-term relationships of trust, it is important to have close communication with each company.
B2C (Business-to-Consumer)
B2C refers to transactions between companies and general consumers. Examples of familiar B2C include supermarkets, convenience stores, and online shopping sites. Because they deal with products used in daily life, they are characterized by aggressive TV commercials and advertising. Therefore, many of the companies are well-known, and it is easy to understand what kind of business they are conducting.
However, because the business model is easy to understand and the barriers to entry are low, there tends to be many competitors. In order to differentiate your product from others, it is not enough to simply have people recognize your product. You need to make people fans of your company through branding and other means.
Pinterest
Pinterest is a publicly available photo sharing service. It features a pinboard-style screen. If Twitter's timeline is a flow-based platform, Pinterest is a stock-based platform. Once content is saved as a pin on Pinterest, it continues to be recommended based on the user's interests.
The pinned image will be displayed on the main page. Clicking on the image will take you to a page with a link to the pinned image.
For example, if you search for "Facebook ads," you'll see all the pinned Facebook ad designs. This can be helpful when creating your own ad, and it can also lead users to your own Facebook ads.
Marketing terms starting with "ha"
Buyer Persona
A buyer persona is a persona that is mainly set by B2B companies when implementing marketing strategies.
Generally speaking, when setting a persona, attributes such as "age," "gender," "area of residence," and "annual income" are determined. However, a buyer persona has the unique feature of visualizing the decision-making process leading up to a purchase, including what authority and responsibility the persona has within the company, what purpose they are considering introducing a product or service for, what they value in that consideration, and what information they want to know.
Setting up a buyer persona will help you understand what approach to take to potential customers and which users are not your target audience.
Viral Content
Viral content is content that is created with the aim of spreading explosively (buzzing) on social media. When users come across content that moves them, they want to share it with others. If the users who germany business email list share it feel the same way, the content spreads in the blink of an eye. This is the kind of content that is intended to go viral.
By spreading the information on social media, it will reach people other than those who follow the account, which can have a significant promotional effect.
Bounce Rate
There are two main meanings of bounce rate. One is the percentage of sent emails, such as email newsletters, that were not delivered to the recipient's address. This could be because the address list is out of date and contains many invalid email addresses. Another reason could be that the recipient's email server is full and unable to send.
In the case of websites, it refers to the percentage of users who visit a site and leave the site after viewing only the first page they arrive at. In other words, if the bounce rate is high, it means that there are few users who want to see other content on the website. This could be because there is no other interesting content on the website, or the quality of the first page they see is low.
The bounce rate on a website is synonymous with the bounce rate and can be checked using Google Analytics, etc.
Hashtag
A "hashtag" is a keyword with a "# (hash mark)" that is used as a tag for posts on social media sites such as Twitter and Instagram. Posts with the same hashtag can be viewed together by searching for that keyword. For example, if you search for the hashtag "#SaaS", you can view all posts about SaaS at once.
Hashtag examples
Reference: Baremetrics Japan
The benefit of using hashtags in B2B marketing is that it makes it easier for other users to see your company's posts when they search for them. Be sure to set hashtags for your social media posts, keeping in mind what keywords you want users searching for to see your posts.
Marketing terms starting with "Hi"
B2B (Business-to-Business)
B2B refers to transactions between companies. It is a business model that deals with products targeted at corporations, not general consumers.
Differences between BtoB and BtoC
Since they do not advertise to the masses much, such as on television commercials, their name is not well known and it is difficult to grasp their business image. However, since they target corporations, the transaction amount per transaction is higher than B2C, which will be introduced later. Furthermore, transactions with B2B companies are often not a one-time purchase and then the end, but rather involve long-term contracts.
In order to build high-value, yet long-term relationships of trust, it is important to have close communication with each company.
B2C (Business-to-Consumer)
B2C refers to transactions between companies and general consumers. Examples of familiar B2C include supermarkets, convenience stores, and online shopping sites. Because they deal with products used in daily life, they are characterized by aggressive TV commercials and advertising. Therefore, many of the companies are well-known, and it is easy to understand what kind of business they are conducting.
However, because the business model is easy to understand and the barriers to entry are low, there tends to be many competitors. In order to differentiate your product from others, it is not enough to simply have people recognize your product. You need to make people fans of your company through branding and other means.
Pinterest is a publicly available photo sharing service. It features a pinboard-style screen. If Twitter's timeline is a flow-based platform, Pinterest is a stock-based platform. Once content is saved as a pin on Pinterest, it continues to be recommended based on the user's interests.
The pinned image will be displayed on the main page. Clicking on the image will take you to a page with a link to the pinned image.
For example, if you search for "Facebook ads," you'll see all the pinned Facebook ad designs. This can be helpful when creating your own ad, and it can also lead users to your own Facebook ads.