Speed of response, ability to adapt quickly to new and changing scenarios: the last two years have put marketers and strategists to the test, often imposing radical changes in planned marketing strategies.
If the year that just ended was one of recovery and the search for stability after the shock of the pandemic, this 2022 will certainly be the year to dedicate to digital transformation, the only opportunity to prosper and grow in the post-pandemic era.
So what can we expect from this new year list of anguilla consumer email and which 2022 marketing trends should we take into account to design our strategies, putting users and customers at the center?
Key points of the article
eCommerce 2022: The Boom in Online Shopping Continues
Marketing trends 2022: space for content and people
eCommerce 2022: The Boom in Online Shopping Continues
Perhaps it is no longer to be considered just a trend, but a real transversal phenomenon that has revolutionized purchasing habits and behaviors: even in 2022, eCommerce is destined to confirm its primacy, as a purchasing channel, even among the most skeptical consumers.
Over the past two years, many sectors, even those most reluctant to digital transformation, such as food & beverage, have found new life thanks to online sales with considerable increases in turnover, so much so that 2022 will be the year in which many companies consolidate their results.