Sales Process is to generate interest in the potential client
Posted: Wed Dec 04, 2024 6:41 am
Capturing attention alone is not enough. It is necessary to give the client the necessary stimuli and indications that lead him to the achievement of the Sales Process .
Interest
The second stage of the . Once their attention has been captured, we must ensure that we provide them with objective information focused on their needs.
This can be done through infographics, specialized blogs, or even by using the italy whatsapp mobile phone number list endorsement of professionals or experts in our sales field. They will make the customer feel interested in completing the purchase.
This phase is extremely important, since no matter how many customers you have managed to capture in the Care stage, if we do not provide them with adequate and timely information, they can easily abandon the process.
Desire
If we have correctly applied the Attention and Interest stages, it is very likely that our potential client will advance to the Desire stage.
At this point, all the information we have provided and that has managed to capture their attention and interest has been converted into a person who wants to complete the purchase of our product or service.
Your desire to get the product will make you feel more and more focused on doing whatever it takes to get it. But remember, we must not neglect it at this point either. We must give it the final push to the final phase.
Action
When the potential customer has successfully passed the three previous stages, he reaches the final phase of the action. Here, thanks to the information and the enhancement of his interest and desire, he becomes a customer by purchasing the product or service.
This is where the Sales Process as such culminates, but subsequently a series of other strategies and actions are generated that will respond to the search for customer loyalty or new invitations to purchase.
At this point, it will depend on the Marketing Strategies employed which path to follow. But it is important to remember that the best strategies are those that focus on both the seller and the buyer.
And although the AIDA model focuses on these 4 basic pillars, we must also consider that each company can design its own strategy and approach, always in favor of channeling the potential client to the final sale.
Common Mistakes Often Made in the Sales Process
In the field of the Sales Process , there are many mistakes that can be made, which causes us to lose potential clients along the way and between the different phases.
However, it has been proven that most of these errors come from the company itself, and also from failures in the perception of the true purpose of the Sales and Marketing Strategies that are being used.
One of the most common mistakes is justifying low or deficient production. Thinking that it is normal or common for sales to be low because we are in the middle of a crisis or recession is a mistake that can be very costly.
Interest
The second stage of the . Once their attention has been captured, we must ensure that we provide them with objective information focused on their needs.
This can be done through infographics, specialized blogs, or even by using the italy whatsapp mobile phone number list endorsement of professionals or experts in our sales field. They will make the customer feel interested in completing the purchase.
This phase is extremely important, since no matter how many customers you have managed to capture in the Care stage, if we do not provide them with adequate and timely information, they can easily abandon the process.
Desire
If we have correctly applied the Attention and Interest stages, it is very likely that our potential client will advance to the Desire stage.
At this point, all the information we have provided and that has managed to capture their attention and interest has been converted into a person who wants to complete the purchase of our product or service.
Your desire to get the product will make you feel more and more focused on doing whatever it takes to get it. But remember, we must not neglect it at this point either. We must give it the final push to the final phase.
Action
When the potential customer has successfully passed the three previous stages, he reaches the final phase of the action. Here, thanks to the information and the enhancement of his interest and desire, he becomes a customer by purchasing the product or service.
This is where the Sales Process as such culminates, but subsequently a series of other strategies and actions are generated that will respond to the search for customer loyalty or new invitations to purchase.
At this point, it will depend on the Marketing Strategies employed which path to follow. But it is important to remember that the best strategies are those that focus on both the seller and the buyer.
And although the AIDA model focuses on these 4 basic pillars, we must also consider that each company can design its own strategy and approach, always in favor of channeling the potential client to the final sale.
Common Mistakes Often Made in the Sales Process
In the field of the Sales Process , there are many mistakes that can be made, which causes us to lose potential clients along the way and between the different phases.
However, it has been proven that most of these errors come from the company itself, and also from failures in the perception of the true purpose of the Sales and Marketing Strategies that are being used.
One of the most common mistakes is justifying low or deficient production. Thinking that it is normal or common for sales to be low because we are in the middle of a crisis or recession is a mistake that can be very costly.