How to painlessly part with certain customers

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Some of your customers are most likely very anxious due to the Corona crisis. This fact offers you the opportunity to spread reassuring messages and counteract stressful circumstances by publishing uplifting and constructive content and advice. Positive blog posts, inspiring YouTube videos and informative web seminars are ideal for this.

8. Use discounts to your advantage
Now is a good time to encourage sales with discounts, customer vouchers and special loyalty programs. If it fits your business model, encourage your customers to take out a one-year membership at a cheaper price or offer free shipping on online orders. Sports clubs, fitness or karate studios can offer a discount for memberships that start immediately after the pandemic.


9. Start automated email marketing
Incorporating more flexibility and automation into your business processes will help your company stay agile even after the coronavirus pandemic is over. Personalized marketing automation ensures you can stand out from the competition in your audience's inbox with highly targeted and tailored content. This makes your emails more likely to be opened and clicked - ultimately leading to more sales.

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10. Get involved in local initiatives
Some businesses reach out to local initiatives to get involved, whether it's collecting donations for the city's food bank or volunteering to deliver medication to community members in need. Showing that you care about others leaves a lasting positive impression. Customers who choose to support you in your endeavor will, in turn, feel empowered by positive involvement.

Conclusion: Personal customer contact is essential
Now that you have an idea of ​​the value that personalization, direct customer communication, and creative marketing can bring to your business, all you have to do is start creating your personalized campaigns. After the first few marketing emails, you will be able to define which tactics are best for your specific audience.

No matter which of the actions and measures listed above you want to implement, one thing is particularly important: always let your customers know that you care about them and that you are always there for them, even in difficult times.