By applying empathy to its marketing strategy

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The festival was put on YouTube and received more than 128,000 shares, and several Mexican media outlets gave the news a boost, with the equivalent of about $500,000 in advertising (about 426,000 euros). The campaign was awarded the Cannes Lion in the Branded Content & Entertainment category.

The NGO gained greater public awareness and succeeded in creating afghanistan email list brand evangelists.



Social networks
As we saw in the previous example, in the era of Inbound, social networks have become the main channels for distributing content and demonstrating empathy with consumers , as shown in the HubSpot State of Inbound 2017 study .

content distribution channel

(Image: HubSpot)


Furthermore, these networks, if used correctly, can be a powerful marketing tool. According to a Brandwatch study , 60% of consumers would recommend a brand that has effective communication on social networks, but 33% of consumers believe that companies respond late and with irrelevant answers on these channels.