How to increase profits during your 'off season'
Posted: Wed Dec 04, 2024 6:33 am
We get it. You’ve had an awesome sales quarter and business couldn’t be busier. With things going so well, you might not need to worry about decreased sales during the upcoming ‘off season’. So what should you focus on instead?
Just as professional athletes train in the off season, you too must take advantage of slower seasons. It’s a great opportunity to work on projects you just don’t have time for during the busier months.
Forgotten to-do items—such as updating your online platforms, analyzing your customer base or revising your marketing strategy—are all easy to ignore during a time crunch, but will bring a boost to your bottom line if you attend to them now.
If you keep your head in the game, you’ll help your profits flourish list of portugal consumer email no matter the season. Here are our top 5 ways to grow ‘off season’ sales (that you haven’t thought of yet):
“Don’t put off for tomorrow what you can do today”. Seriously.
off season01
Quit putting off projects that will end up costing you big in the long run. Instead, try creating a “Downtime To-Do List”. When customer traffic gets low, you’ll have an action plan on standby to keep your team on task and business booming.
Do your marketing materials need serious updating? Have you been putting off a website redesign? Everyone knows there’s no second chance to make a first impression. No one wants to lose out on potential sales due to broken website links or outdated marketing materials.
Our marketing audit checklist can help you quickly analyze your performance and determine opportunities for growth. Feel free to print it out and use it for reference to help you keep your marketing efforts on track.
Stalk your target audience
off season02
When you try to market to everyone, you market to no one.
Want to increase sales during the off season? Save on advertising dollars by tailoring your marketing strategy to speak your ideal customer’s “language”.
How exactly can you determine your ideal customer? Start off by asking yourself questions like these:
Who/what inspired my business in the first place?
What are the demographics (gender, age, job, location) of who will be purchasing my product or service?
What problem(s) does my product or service solve?
Who are my competitors’ customers?
Once you have a better understanding of your target audience, you can use your findings to define your brand voice, optimize your website and generate engaging content that customers will actually respond to.
Just as professional athletes train in the off season, you too must take advantage of slower seasons. It’s a great opportunity to work on projects you just don’t have time for during the busier months.
Forgotten to-do items—such as updating your online platforms, analyzing your customer base or revising your marketing strategy—are all easy to ignore during a time crunch, but will bring a boost to your bottom line if you attend to them now.
If you keep your head in the game, you’ll help your profits flourish list of portugal consumer email no matter the season. Here are our top 5 ways to grow ‘off season’ sales (that you haven’t thought of yet):
“Don’t put off for tomorrow what you can do today”. Seriously.
off season01
Quit putting off projects that will end up costing you big in the long run. Instead, try creating a “Downtime To-Do List”. When customer traffic gets low, you’ll have an action plan on standby to keep your team on task and business booming.
Do your marketing materials need serious updating? Have you been putting off a website redesign? Everyone knows there’s no second chance to make a first impression. No one wants to lose out on potential sales due to broken website links or outdated marketing materials.
Our marketing audit checklist can help you quickly analyze your performance and determine opportunities for growth. Feel free to print it out and use it for reference to help you keep your marketing efforts on track.
Stalk your target audience
off season02
When you try to market to everyone, you market to no one.
Want to increase sales during the off season? Save on advertising dollars by tailoring your marketing strategy to speak your ideal customer’s “language”.
How exactly can you determine your ideal customer? Start off by asking yourself questions like these:
Who/what inspired my business in the first place?
What are the demographics (gender, age, job, location) of who will be purchasing my product or service?
What problem(s) does my product or service solve?
Who are my competitors’ customers?
Once you have a better understanding of your target audience, you can use your findings to define your brand voice, optimize your website and generate engaging content that customers will actually respond to.