Mobile applications as a way of lead generation and customer retention
Posted: Wed Dec 04, 2024 6:30 am
As practice shows, most clients do not consider a mobile application as a way of lead generation (attracting clients) and even monetization. If you want to be on trend and get more orders, then be sure to learn about the advantages of apps or consult with specialists in the Mobile sphere. We are sure that you will learn a lot of new thingsabout development and about own business.
How can a mobile app help a business?
Nowadays, they constantly write that the number of phone and gadget owners is rapidly growing. Almost every day, 70% of the time, we have a mobile device in our hands. If you need to get and job seekers phone number list retain a lead, develop an adaptive and user-friendly application (more detailsabout the creation process). To assess the undeniable advantages that the development will entailAndroid appsand iOS, please note the following:
Registration form as a way to collect data - 80% of applications require contact information or use information from social network accounts. Such information is difficult to obtain, users prefer to leave the site than leave contacts, but in the application it is perceived as a matter of course. As a result, the developer gets a lead that will potentially become a client. This does not mean that the registration form should not consist of 10+ questions - leave only the important ones, the rest you will learn from other synchronized devices.
Mobile Apps as a Way to Generate Leads and Retain Customers - image
Integration with social networks has long been practiced by giant apps (Facebook, Instagram, etc.). This functionality is suitable for users who prefer not to switch from one resource to another, but to be in all at the same time. This is easy to achieve thanks to integration, so developers use the API of popular applications and synchronize with the app. The owner gets a lead and loyalty for ease of use!
Mobile messaging or push notifications are an effective way to establish a long-term relationship between a business owner and a client. Consider this when you need to developiPhone appsand Android. With push notifications, you can inform your audience about the latest news, promotions, bonuses, and notifications take into account geolocation, time, and the action performed (trigger). The main thing is that they are free and easy to set up.
Monetization offers will allow you to get leads and earn money. To do this, develop and implement a marketing strategy based on the freemium model, make paid and free access (reduced functionality) or provide access only for contact information. The latter option is suitable for a time-tested brand, and the format with reduced functionality demonstrates positive results even on new applications.
Mobile Apps as a Way to Generate Leads and Retain Customers - 2 - image
There is no customer acquisition without advertising, so use its capabilities to retain customers. You can launch a remarketing campaign and consider the application as a platform and receive money for renting space. Since the user spends more time in the application than on the site, there will be more information to adjust the target audience portrait, which means the budget is optimized faster.
What's the catch?
Only a competently developed and implemented application will give a positive result. For this reason, we recommend thinking over the lead generation strategy at the stage of drawing up the technical specifications, having previously consulted with a technical specialist and an Internet marketer.
How can a mobile app help a business?
Nowadays, they constantly write that the number of phone and gadget owners is rapidly growing. Almost every day, 70% of the time, we have a mobile device in our hands. If you need to get and job seekers phone number list retain a lead, develop an adaptive and user-friendly application (more detailsabout the creation process). To assess the undeniable advantages that the development will entailAndroid appsand iOS, please note the following:
Registration form as a way to collect data - 80% of applications require contact information or use information from social network accounts. Such information is difficult to obtain, users prefer to leave the site than leave contacts, but in the application it is perceived as a matter of course. As a result, the developer gets a lead that will potentially become a client. This does not mean that the registration form should not consist of 10+ questions - leave only the important ones, the rest you will learn from other synchronized devices.
Mobile Apps as a Way to Generate Leads and Retain Customers - image
Integration with social networks has long been practiced by giant apps (Facebook, Instagram, etc.). This functionality is suitable for users who prefer not to switch from one resource to another, but to be in all at the same time. This is easy to achieve thanks to integration, so developers use the API of popular applications and synchronize with the app. The owner gets a lead and loyalty for ease of use!
Mobile messaging or push notifications are an effective way to establish a long-term relationship between a business owner and a client. Consider this when you need to developiPhone appsand Android. With push notifications, you can inform your audience about the latest news, promotions, bonuses, and notifications take into account geolocation, time, and the action performed (trigger). The main thing is that they are free and easy to set up.
Monetization offers will allow you to get leads and earn money. To do this, develop and implement a marketing strategy based on the freemium model, make paid and free access (reduced functionality) or provide access only for contact information. The latter option is suitable for a time-tested brand, and the format with reduced functionality demonstrates positive results even on new applications.
Mobile Apps as a Way to Generate Leads and Retain Customers - 2 - image
There is no customer acquisition without advertising, so use its capabilities to retain customers. You can launch a remarketing campaign and consider the application as a platform and receive money for renting space. Since the user spends more time in the application than on the site, there will be more information to adjust the target audience portrait, which means the budget is optimized faster.
What's the catch?
Only a competently developed and implemented application will give a positive result. For this reason, we recommend thinking over the lead generation strategy at the stage of drawing up the technical specifications, having previously consulted with a technical specialist and an Internet marketer.