Ecommerce Trends: 2024 is all about Artificial Intelligence
Posted: Wed Dec 04, 2024 6:03 am
This 2024 will be the year in which artificial intelligence , big data and machine learning will consecrate their role as drivers for innovation and growth, also in the eCommerce sector…and it couldn't be otherwise.
This is the picture that emerges from the latest report " Ecommerce Italia 2024 " recently presented by Casaleggio Associati .
But what is the context in which we move?
eCommerce in Italy: between growth and new opportunities
Artificial Intelligence and Big Data: 360° Innovation
Retail Media: The Future of Advertising?
Between Personalization and Data Enhancement: Why Blendee?
eCommerce in Italy: between growth and new opportunities
According to the most recent published data, there are over 51 million internet users in Italy , 83% of whom are also active on social media channels, which are confirmed to be particularly loved by internet users in our country.
The use of mobile devices will grow in 2023, compared to 2022, with over 81 million connections and a penetration of 138.7%. Greater number of connections, but also more time spent on mobile devices, reaching a percentage of 50.8% compared to the total time spent online.
But what are the main activities carried out online?
Always referring to the data in the Casaleggio Associati report, 44.9% of users declare that they use the web to search for products and brands . Search for information, but not only: the data relating to users who choose to buy online
also become significant , 442 thousand more than in 2022 .
The number of users who choose to buy online is growing, as is the turnover of the entire sector, whose annual growth estimate stands at around 27%, with a value of 80.55 billion euros.
The protagonists of this positive trend are marketplaces (+55%), followed by players in the world of travel and tourism (+42%) and pet care (+37%). A slight setback, also due to the increase in inflation, for the electronics sector (-3.5%) and jewelry, whose decrease is measured above all in terms of items sold.
After the boom linked to the list of algeria consumer email Covid-19 pandemic, the eCommerce sector continues its growth in a more structured way and is preparing to seize all the new opportunities linked to digital evolution.
artificial intelligence ecommerce
Artificial Intelligence and Big Data: 360° Innovation
Among the various ecommerce trends identified as drivers of eCommerce growth in the Casaleggio Associati report, we have chosen to focus more attention on the use of artificial intelligence and big data .
As has already happened in many other sectors, the use of artificial intelligence algorithms to support data-driven strategies and business models is also having a positive impact on the eCommerce world and involving the various players at 360°, from logistics and supply chain management to communication activities and marketing campaigns.
But let's take a closer look at this phenomenon.
The data disclosed in the report show how companies (part of the sample interviewed) that have already chosen to adopt AI-based solutions, have done so to support activities such as content creation (think of the use of Chat GPT), data analysis , automation of advertising campaigns and customer care service . Only 10% declare that they use AI-based solutions for customer journey personalization .
This is the picture that emerges from the latest report " Ecommerce Italia 2024 " recently presented by Casaleggio Associati .
But what is the context in which we move?
eCommerce in Italy: between growth and new opportunities
Artificial Intelligence and Big Data: 360° Innovation
Retail Media: The Future of Advertising?
Between Personalization and Data Enhancement: Why Blendee?
eCommerce in Italy: between growth and new opportunities
According to the most recent published data, there are over 51 million internet users in Italy , 83% of whom are also active on social media channels, which are confirmed to be particularly loved by internet users in our country.
The use of mobile devices will grow in 2023, compared to 2022, with over 81 million connections and a penetration of 138.7%. Greater number of connections, but also more time spent on mobile devices, reaching a percentage of 50.8% compared to the total time spent online.
But what are the main activities carried out online?
Always referring to the data in the Casaleggio Associati report, 44.9% of users declare that they use the web to search for products and brands . Search for information, but not only: the data relating to users who choose to buy online
also become significant , 442 thousand more than in 2022 .
The number of users who choose to buy online is growing, as is the turnover of the entire sector, whose annual growth estimate stands at around 27%, with a value of 80.55 billion euros.
The protagonists of this positive trend are marketplaces (+55%), followed by players in the world of travel and tourism (+42%) and pet care (+37%). A slight setback, also due to the increase in inflation, for the electronics sector (-3.5%) and jewelry, whose decrease is measured above all in terms of items sold.
After the boom linked to the list of algeria consumer email Covid-19 pandemic, the eCommerce sector continues its growth in a more structured way and is preparing to seize all the new opportunities linked to digital evolution.
artificial intelligence ecommerce
Artificial Intelligence and Big Data: 360° Innovation
Among the various ecommerce trends identified as drivers of eCommerce growth in the Casaleggio Associati report, we have chosen to focus more attention on the use of artificial intelligence and big data .
As has already happened in many other sectors, the use of artificial intelligence algorithms to support data-driven strategies and business models is also having a positive impact on the eCommerce world and involving the various players at 360°, from logistics and supply chain management to communication activities and marketing campaigns.
But let's take a closer look at this phenomenon.
The data disclosed in the report show how companies (part of the sample interviewed) that have already chosen to adopt AI-based solutions, have done so to support activities such as content creation (think of the use of Chat GPT), data analysis , automation of advertising campaigns and customer care service . Only 10% declare that they use AI-based solutions for customer journey personalization .