In order for your brand to be valued and known, you must also promote it in the right places. A good way to get included in the circles that interest you is to know how to handle yourself on platforms such as Linkedin or Google+ .
Credibility is built with promotion in the right places #contentmarketing
One of the aspects that stands out in the idea of Content Marketing is social participation . It is very beneficial to generate instances of dialogue and customer participation based on comments.
These comments will not only help you improve, but are essential for achieving sales. Users have become accustomed to consulting opinions before purchasing a product or service.
Responding to questions and asking for feedback will also build transparency hong kong whatsapp mobile phone number list and trust that will help position your brand well.
At GenWords we have professionals specialized in each of these postulates, with extensive experience and in constant contact with the new trends that emerge every day in the world of content marketing.
Content marketing is one of the most powerful weapons a company has to attract and retain customers.
But, like any weapon, it needs to be used correctly to get the expected results, doesn't it?
To help you learn how to use it properly, we'll leave you with some examples of well-done content marketing.
Do you want to know which brands are worth imitating? Let's take a look!
1. Redbull
Red Bull, one of the most well-known energy drinks in the world, might not seem like such a strong candidate for content marketing.
Red Bull Content Marketing Actions:
TV
On-line
Mobile
Music
Games/Cine
The Red Bulletin
Servus in Stand & Land
Terra Mater Magazine
Side Views
Red Bull TV
Servus Tv
Terra Mater
RedBull.com
Red Bull TV Online
Social Media
Speedweek
Red Bull MOBILE
Apps
Red Bull Music
PublishingRed Bull RecordsRed Bull Music
Academy Radio
However, Red Bull's website is an example of well-produced content, and an example of customer service. The company understands that the vast majority of its consumers are lovers or practitioners of extreme sports. For this reason, it created a real hub of relevant and fun information on the subject.
By investing in the production of top-notch multimedia content, with a large amount of interesting photos and videos, the brand does an excellent job of understanding and generating value for users.
The lesson here is clear: find out what your audience likes and give them the best content you can on that topic.
2. Coca-Cola
Coca-Cola has always stood out for its creative advertising campaigns and promotions that engage with the public, but the brand also relies on content.
Coca-Cola has always promoted the idea of experiencing the best sensations of life alongside the one you love. This was evident in its old slogan, “Open the happiness”, and also in its new one, “Feel the taste”, as well as in the company’s social and advertising initiatives.
