Establish your editorial calendar
Posted: Wed Jan 15, 2025 6:11 am
editorial_calendarThis is the last step in building your editorial strategy! Defining a production frequency on each of your communication media (blog, newsletter, social networks, etc.) will ensure regularity and make your task much easier. Your editorial calendar will also allow you to follow your objectives more easily.
When you first start out, there will be a trial and error phase where you will find your voice. In the first few months, you will probably need to make adjustments and modify your editorial schedule. Then, once you have found a rhythm that suits you and works, you can set up an editorial calendar for 6 months or even a year.
To complete it, you can include the events you are going to participate in, the parties, the sales, or any occasions you want to communicate about.
At Inbound Value, we have created our own editorial schedule. It lists all thailand phone numbers the blog articles to be written, in progress or waiting to be published.
For each, we detail:
The title
The date of publication
The status
The priority
The referent / editor
The theme
The persona
The buyer journey stage
…
Click the link to get our editorial planning template .
In conclusion
An editorial strategy isn’t an instant fix. It’s a comprehensive way to figure out where you need to show up with what type of content to achieve your marketing goals in the months and years to come.
Don’t get overwhelmed by all the options out there. Start simple and focus on an editorial strategy that will deliver results for both your business and your target audience. Use this strategy to turn big ideas into tangible actions on your calendar and start executing them.
When you first start out, there will be a trial and error phase where you will find your voice. In the first few months, you will probably need to make adjustments and modify your editorial schedule. Then, once you have found a rhythm that suits you and works, you can set up an editorial calendar for 6 months or even a year.
To complete it, you can include the events you are going to participate in, the parties, the sales, or any occasions you want to communicate about.
At Inbound Value, we have created our own editorial schedule. It lists all thailand phone numbers the blog articles to be written, in progress or waiting to be published.
For each, we detail:
The title
The date of publication
The status
The priority
The referent / editor
The theme
The persona
The buyer journey stage
…
Click the link to get our editorial planning template .
In conclusion
An editorial strategy isn’t an instant fix. It’s a comprehensive way to figure out where you need to show up with what type of content to achieve your marketing goals in the months and years to come.
Don’t get overwhelmed by all the options out there. Start simple and focus on an editorial strategy that will deliver results for both your business and your target audience. Use this strategy to turn big ideas into tangible actions on your calendar and start executing them.