8 examples of lead magnets to easily convert your traffic in 2023
Posted: Wed Jan 15, 2025 5:24 am
Let’s start with one of the most effective and quick to make lead magnets: the checklist.
Checklists convert the best, probably because they are so easy to use. They condense everything the user needs to know into one actionable list.
They’re also super quick to create. For example, you can summarize your most popular blog posts in a checklist format, and turn it into a content update. Then combine that content update with a two-step optin form, and you’ll see a huge increase in your conversions.
2. The template
A template can be anything that provides an outline, or some bonaire businesses directory sort of starting point, so that the user just has to fill in the blanks.
Our lead scoring template is a great example: it is an excel file that entrepreneurs, marketing/sales managers, can simply copy and paste. They just have to fill in the fields they want and that's it. They will now know how to evaluate the maturity of their marketing leads .
stratégie_lead_scoring
3. Infographics
Infographics are usually the type of content that is thought to be used to attract visitors to a website because they are very effective on social media. However, they are also very useful as an educational lead magnet.
Think about it: many people need to visualize a concept before they can fully understand it. So instead of giving users a bunch of boring text to sift through, why not illustrate your point with an infographic? This extra level of detail will make your lead magnet stand out even more.
Here is an example of an infographic that allows you to summarize a complex concept easily and visually.
4. The Ebook
Checklists convert the best, probably because they are so easy to use. They condense everything the user needs to know into one actionable list.
They’re also super quick to create. For example, you can summarize your most popular blog posts in a checklist format, and turn it into a content update. Then combine that content update with a two-step optin form, and you’ll see a huge increase in your conversions.
2. The template
A template can be anything that provides an outline, or some bonaire businesses directory sort of starting point, so that the user just has to fill in the blanks.
Our lead scoring template is a great example: it is an excel file that entrepreneurs, marketing/sales managers, can simply copy and paste. They just have to fill in the fields they want and that's it. They will now know how to evaluate the maturity of their marketing leads .
stratégie_lead_scoring
3. Infographics
Infographics are usually the type of content that is thought to be used to attract visitors to a website because they are very effective on social media. However, they are also very useful as an educational lead magnet.
Think about it: many people need to visualize a concept before they can fully understand it. So instead of giving users a bunch of boring text to sift through, why not illustrate your point with an infographic? This extra level of detail will make your lead magnet stand out even more.
Here is an example of an infographic that allows you to summarize a complex concept easily and visually.
4. The Ebook