Content marketing is a customer attraction strategy aimed at attracting and driving growth (potential customers) by creating interesting and relevant content, so that these can be converted into actual sales.
In addition to acting in public relations, attracting dirige and generating value for people are ways of creating a positive image of the company in the public imagination, something that can generate excellent business opportunities.
With the growth of technology and internet access, people have gained more power of choice and ways to respond to this, however, the opportunities to reach different audiences have also expanded, as long as good strategies are developed.
In this way, investments in content marketing can yield promising results, mobile numbers with satisfied customers and the company with more business opportunities, by being able to reach even more people.
A positive point of this strategy is that it can be applied to different businesses, from 24-hour pest control to large multinationals.
Content marketing is a great strategy to generate more organic traffic for your business and become less dependent on the media to attract an audience.
However, since this is an organic action, it is necessary to have consistency and quality in the strategies, as well as constant work and time so that the results are felt even better.
To put it into practice, it is necessary to consider that content marketing is a strategy divided into five steps consisting of:
Marketing planning;
Persona creation (representation of the ideal client);
Content development;
Distribution and promotion in communication channels;
Measuring results.
After carrying out these processes, new measures can be adopted, as well as improvements and reproductions made.
Inbound Marketing
oh Inbound Marketing It is a fundamental digital marketing strategy. Content marketing and inbound, together, can help create quality content and attract, retain and convert customers.
In fact, it is worth noting that content marketing is an “arm” of inbound marketing, which is a strategy that can also be extended to other actions to attract the public in a more discreet way, making them turn to the brand naturally.
Basically, Inbound Marketing is a strategy that aims to capture the public's interest in a non-invasive way, something different from traditional marketing carried out by the media, where advertisements are shown aggressively.
Therefore, with inbound marketing, the customer either searches for the company voluntarily or finds it through content related to the area in which it was produced. For this reason, this strategy is popularly known as attraction marketing.
The inbound marketing process involves the stages of attraction, conversion, sales and the enchantment that generates loyalty.
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