Blue Ocean Strategy Goals Unlike many other theories

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And both will be used to explain the marketing universe: Red ocean: it is the already known market, with all the current companies. In this environment, the industry boundaries are established, known and accepted by all participating agents. This is a space of fierce competition. Because all the companies compete for the same market, each takes its share. In this scenario, when new participants appear, each participant has a share, so the profits are reduced.


The term red ocean originates precisely fro israel telegram data m this "bloody war" scenario; Blue ocean: it is the opposite of the red ocean. In this ocean, the market is unknown. There is no competition, and there is no war. Because the companies do not exist in this environment yet, the new business will create demand, without competitors, with ample space, plenty of growth and profits. Therefore, it is a large, deep and unexplored ocean.


Blue Ocean Strategy Goals Unlike many other theories, Blue Ocean Strategy was born from a study that lasted over a decade. This research analyzed both successful and unsuccessful businesses in more than 30 different fields. Thus, it is based on data, not ideas. Blue Ocean Strategy suggests that companies avoid head-to-head competition for the same old, familiar market. Instead, they should focus on inventing a completely new one or inventing their own.