A lot of times you might just be shooting in the

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And don't forget to grab your ticket to see Dana's presentation, Build for Search: Modern Web Dev That Puts SEO First, along with our other amazing speakers on July 12-14: Photo of the whiteboard with tips for measuring and improving website engagement. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Howdy, Moz fans. My name is Dana DiTomaso. I'm President and partner at Kick Point, and we're a digital marketing agency headquartered in Edmonton, Alberta, Canada.

I'm going to be talking to you today about a question that I think many people have, gambling data turkey which is how do you actually measure website engagement. I think it's something a lot of people struggle with because you might be approaching a period with your website where you're thinking: Is time to redo the website? Is the website actually meeting our goals? But you may not have a lot of the things set up in order to measure engagement in a way that helps you answer those questions.

dark and saying, "I think this is what's happening." But is it truly what's happening? You may think you need to add an expensive tool, some sort of screen measurements or something like that in order to get what you need. But there's a lot you can do with basic setup in Google Tag Manager and Google Analytics to measure website engagement. So that's what I'm going to talk to you about today.