If you want to start your online project with good practices, you need to start thinking about how to reach your clients with the techniques offered by content marketing.
Learn the objectives of content marketing so you can reach further and connect effectively with the audience your product is aimed at. In the following pages you will get what you need to establish the patterns that will guide your steps in the digital world.
Content generation, from this perspective, must be relevant and interesting for the greece whatsapp mobile phone number list potential client it is aimed at. Leave aside the old advertising habit of invading the consumer with annoying and intrusive advertisements, this should answer your initial question about what content marketing is.
The key to telling a good story
Content Marketing is a marketing technique based on creating content in different formats (articles, blog posts, videos, tutorials, webinars, ebooks, whitepapers, etc.) that attracts the brand's target audience and turns them into customers.
The purpose of Content Marketing is to attract and retain customers by creating content that is relevant and valuable to them. It changes the paradigm of invasive marketing (e.g. banners) with the aim of having the consumer approach the brand, instead of the brand chasing the consumer.
The success of a Content Marketing strategy is based on:
1. Create content that educates, entertains and informs potential customers and not just self-promotional content for the brand.
2. Bet on the long term, expecting organic results after 6 months of implementation.
3. Measure the results of each action to know what works best with each audience.
Some definitions of Content Marketing
In recent times, new trends have emerged in online marketing, one of them is Content Marketing .
There is a better way to attract customers than bombarding them with annoying and invasive advertising. Content Marketing , an option that is increasingly positioned higher in the digital media, proposes a way to attract customers without having to go out looking for them.
According to Joe Pulizzi, creator of the Content Marketing Institute, content marketing is:
“A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action”
Pulizzi stresses the need to base the strategy on content , that is, to make it provide value , be creative , fresh and original . This implies having suitable and specialized personnel.
In addition, it highlights the importance of attracting and retaining a defined audience. This has to do with not firing off advertising indiscriminately, but with the possibility of establishing a target audience and thinking strategically about how to reach it.
It is necessary to create content that provides value #contentmarketing.
The definition of content marketing changes depending on who you're talking to and what you're trying to accomplish.
Recently, experts on the subject were consulted to define, according to their opinions and experiences, “content marketing”.
