Increasing the conversion rate of the advertising campaign
Posted: Sun Jan 12, 2025 6:49 am
In order for conversion rates to increase, the site must have targeted visits. The more of them, the better, since the number of purchases of goods or services depends on the number of applications.
Examples of targeted visits (actions):
purchase - for a commercial site selling goods;
visiting sections;
application, question – for a service website (for example, legal);
registration on a forum or in a game – for a community or game site.
Spywords will help you check and find those chile phone data queries for which your competitors' ads are more noticeable than your ads. Such an audit will not only expand the semantics of your advertising campaigns, but also effectively adapt your strategy to queries that may have been missed.
Typical mistakes in advertising campaigns
If there are errors in the advertising campaign, it will not allow you to get the desired results from the promotion.
Thus, contextual advertising requires an individual approach - before launching an advertising campaign, it is necessary to collect statistics, conduct a preliminary analysis and test ads. Spywords will help in analyzing and searching for keywords, as well as studying competitors' advertising strategies and comparing domains with each other.
Advertising campaign analysis using Spywords
Thanks to its large database and regular updates, Spywords gives you access to a wide range of phrases by which sites are ranked and advertised.
Let's look at the example of the site holodilnik.ru - enter the domain in "Competitor Analysis" and click "Track".
We see a full domain analysis, including queries, ads, impressions, as well as competitor research in context and search.
To optimize your advertising campaigns in context, you need to:
find competitors' queries that they advertise on and attract a lot of traffic, but which we don't use yet.
study competitors' ads, analyze unique offers and improve your own ads.
1. Continue down the page to the very bottom, where the information about the site is located. Two tables provide information about competitors in contextual advertising and search results. For more detailed information about competitors in the Yandex.Direct context, click on the "All competitors in the Yandex.Direct context" button.
2. On this page, we will select competitors with whom we have the greatest intersection in queries and mark the domains of these competitors for further analysis. Then click the “Compare domains” button and the system will transfer you to the “Battle of domains” for a more detailed analysis.
3. In the “Battle of Domains” you can compare up to three competitors at the same time, identifying which queries, products and niches actually have competition, as well as identifying areas where your businesses do not intersect. This is the key information for us.
4. Below the overall data summary is a query intersection chart. The area where the circles intersect represents common queries between our domain and the competitor's domain, while the areas that do not intersect represent unique queries. Since we are interested in the competitor's unique queries, we click on the area of the circle that does not intersect with our domain and then select "See all queries."
On the next page with queries, we click the "Export" button and download a report with unique competitor queries. This report will show unique queries, competitor ads, number of impressions, cost per click, and other important indicators.
Now all that remains is to add high-frequency and inexpensive CPC queries to your advertising campaigns. Based on the analysis of your competitor's ads, we make adjustments to our ads, making them more effective:
exclude all irrelevant queries with zero conversion;
identify problematic requests that are at risk - expensive or with insignificant KPI performance.
If the query indicators are lower than expected, do not rush to delete it. Try changing the query. You can also focus on the budget and keywords of competitors whose domains are in the top rating.
Thus, you can optimize the advertising campaign based on the results of the analysis using the online service Spywords, which will save both time spent on the advertising campaign and finances.
Conclusion
When analyzing and optimizing an advertising campaign, it is important to find the best service that will help increase conversion rates and bring profit to the domain owner.
The online service Spywords is suitable for this role; its functionality allows you to conduct a high-quality audit of the current advertising campaign, create a new advertising campaign for the necessary goals. At the same time, you need to regularly analyze the campaign and, if necessary, refine the selected promotion methods.
Examples of targeted visits (actions):
purchase - for a commercial site selling goods;
visiting sections;
application, question – for a service website (for example, legal);
registration on a forum or in a game – for a community or game site.
Spywords will help you check and find those chile phone data queries for which your competitors' ads are more noticeable than your ads. Such an audit will not only expand the semantics of your advertising campaigns, but also effectively adapt your strategy to queries that may have been missed.
Typical mistakes in advertising campaigns
If there are errors in the advertising campaign, it will not allow you to get the desired results from the promotion.
Thus, contextual advertising requires an individual approach - before launching an advertising campaign, it is necessary to collect statistics, conduct a preliminary analysis and test ads. Spywords will help in analyzing and searching for keywords, as well as studying competitors' advertising strategies and comparing domains with each other.
Advertising campaign analysis using Spywords
Thanks to its large database and regular updates, Spywords gives you access to a wide range of phrases by which sites are ranked and advertised.
Let's look at the example of the site holodilnik.ru - enter the domain in "Competitor Analysis" and click "Track".
We see a full domain analysis, including queries, ads, impressions, as well as competitor research in context and search.
To optimize your advertising campaigns in context, you need to:
find competitors' queries that they advertise on and attract a lot of traffic, but which we don't use yet.
study competitors' ads, analyze unique offers and improve your own ads.
1. Continue down the page to the very bottom, where the information about the site is located. Two tables provide information about competitors in contextual advertising and search results. For more detailed information about competitors in the Yandex.Direct context, click on the "All competitors in the Yandex.Direct context" button.
2. On this page, we will select competitors with whom we have the greatest intersection in queries and mark the domains of these competitors for further analysis. Then click the “Compare domains” button and the system will transfer you to the “Battle of domains” for a more detailed analysis.
3. In the “Battle of Domains” you can compare up to three competitors at the same time, identifying which queries, products and niches actually have competition, as well as identifying areas where your businesses do not intersect. This is the key information for us.
4. Below the overall data summary is a query intersection chart. The area where the circles intersect represents common queries between our domain and the competitor's domain, while the areas that do not intersect represent unique queries. Since we are interested in the competitor's unique queries, we click on the area of the circle that does not intersect with our domain and then select "See all queries."
On the next page with queries, we click the "Export" button and download a report with unique competitor queries. This report will show unique queries, competitor ads, number of impressions, cost per click, and other important indicators.
Now all that remains is to add high-frequency and inexpensive CPC queries to your advertising campaigns. Based on the analysis of your competitor's ads, we make adjustments to our ads, making them more effective:
exclude all irrelevant queries with zero conversion;
identify problematic requests that are at risk - expensive or with insignificant KPI performance.
If the query indicators are lower than expected, do not rush to delete it. Try changing the query. You can also focus on the budget and keywords of competitors whose domains are in the top rating.
Thus, you can optimize the advertising campaign based on the results of the analysis using the online service Spywords, which will save both time spent on the advertising campaign and finances.
Conclusion
When analyzing and optimizing an advertising campaign, it is important to find the best service that will help increase conversion rates and bring profit to the domain owner.
The online service Spywords is suitable for this role; its functionality allows you to conduct a high-quality audit of the current advertising campaign, create a new advertising campaign for the necessary goals. At the same time, you need to regularly analyze the campaign and, if necessary, refine the selected promotion methods.