Evaluate customer feedback and determine next steps Based on feedback from potential customers
Posted: Sun Jan 12, 2025 5:17 am
You need to consider whether to move forward, pivot, or revise your original hypotheses. This phase helps determine whether the product is ready for development or whether further iterations are needed. It is a cycle of refining your understanding of customer needs and adjusting your offering accordingly. Why should you care about customer discovery? The customer discovery strategy can uncover some key questions.
The process involves defining and prioritizing personas, which is often done by the first two. After them come the following parts. Who are the customers? What do they want? Which channels should you use? What should be the revenue strategy or pricing tactic? How to grow customers? How can this growth be maintained? What strategy s canada telegram data hould be followed to deliver the product? What internal resources are needed for that? Who are the stakeholders? Most importantly, what will the total cost be? What are the benefits of customer discovery? In August 2021, CB Insights published an article trying to identify why startups fail.
According to the article, the second most important reason is No Market Need! This happens when startups fail to understand the market and customer needs. It doesn't just happen with startups either. Even the big giants' many products have already failed to capture the market because the company's hypotheses about customer needs turned out to be wrong. Many giant startups fail because they spend all their effort designing and refining their products and very little time, as Blank & Steve put it, “getting out of the building” [Blank, Steve (May 2013)].
The process involves defining and prioritizing personas, which is often done by the first two. After them come the following parts. Who are the customers? What do they want? Which channels should you use? What should be the revenue strategy or pricing tactic? How to grow customers? How can this growth be maintained? What strategy s canada telegram data hould be followed to deliver the product? What internal resources are needed for that? Who are the stakeholders? Most importantly, what will the total cost be? What are the benefits of customer discovery? In August 2021, CB Insights published an article trying to identify why startups fail.
According to the article, the second most important reason is No Market Need! This happens when startups fail to understand the market and customer needs. It doesn't just happen with startups either. Even the big giants' many products have already failed to capture the market because the company's hypotheses about customer needs turned out to be wrong. Many giant startups fail because they spend all their effort designing and refining their products and very little time, as Blank & Steve put it, “getting out of the building” [Blank, Steve (May 2013)].