stay close to your product
provide an appealing image
respond quickly
regularly deliver small gifts for simple actions
make sure your Facebook ads land in a promotional environment.
Conclusions and advice
What are the innovations that led to the success of the Facebook page?
Staying close to the Facebook framework. In other words, the successful apps fit Facebook and make optimal use of the Open Graph.
The postings and conversation are really focused on the target audience. The target audience is also carefully defined.
The organization works and thinks like an editorial team, like a magazine
There is a sophisticated Facebook advertising program, based on my prediction model
In addition, it is very important that the commerce in the website and the Facebook environment are well adapted to each other in order to make optimal use of the effect of the Open Graph.
More fans = more sales?
A large fan base provides the opportunity for more revenue. The question still remains why you would actually want fans on Facebook and what they contribute to your revenue. In the meantime, a few studies have been done that show that recommendations from fans can really contribute to increasing revenue. A study that I often use is from Forrester and is called the Facebook Factor. See a number of conclusions from that study below.
As an external consultant I am directly involved in the venezuela phone data project KaartWereld on Facebook of PostNL. All graphs originate from our Facebook CMS system.
Research shows that communication is more persuasive when people feel like they’ve already convinced them. And the more people talk about something, the more likely those conversations are to grow exponentially. This has made campaign social currency an aspirational, secondary goal for many marketers.
course, you are taking a very good step by first experimenting and especially listening. Just take a good look around at how others do it. Then I would still not recommend starting with social media if you do not have the following things in order.
5 reasons to stay in the B2B marketing closet for a while
1. No talent and no budget
You have many talents, but writing or making videos is not your greatest skill. Or you really do not have the budget. Content creation requires some talent. If you do not have that in-house, or if you do not have the budget to create relevant content, then you better not start. A possible solution could be to look for talent within your own organization. Maybe there are 'writers' among your colleagues or people who like to tell their story in front of the camera.
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