PSOE advertising, under analysis

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Although Twitter has announced that it will ban political ads , the ban has not come in time for this election campaign. In this way, the parties are taking advantage of the digital ecosystem for their communication and advertising.

Objective: to place your message where the target is and capture votes.
Twitter channels the conversation, but we also see advertising dominican republic number screening distributed on other networks, such as YouTube or Facebook.

At Reason Why we analyse the advertising strategies of the 6 main parties on the national scene. In this article we present the Socialist Party .

ADVERTISING SPOTS
The PSOE has focused much of its electoral campaign strategy on the figure of its leader: Pedro Sánchez. He is the protagonist and narrator of the main campaign spot, although the party is also implementing other advertising strategies.

“We are going to break the blockade wall”

This ad presents the acting president almost as a talking head on a stage that looks like a chroma key. In this staging, Pedro Sánchez has taken off his jacket and even rolled up his shirt sleeves to speak in a more familiar way to the viewer. He is still wearing a tie, of course, in an attempt to show the image of a Prime Minister.

Pedro Sánchez stars and narrates the main PSOE spot
The audiovisual language plays with different shots of the socialist leader: Americans, almost full-length, and others closer, trying to give movement and dynamism to the politician's speech, who modulates his voice depending on the content and gestures with his hands supporting his speech, while behind him parade the images of different citizens with their particular stories. People with whom the viewer could identify.

From the title of the spot, “We are going to break the blockade wall” , and from the acting president’s own words, it seems that Pedro Sánchez is trying to justify why he has called elections. He says it right at the beginning of the ad: “All this is because of them, because of them”, pointing to those who appear behind him. Shortly after, the leader of the PSOE tries to place the “blame” for the lack of Government on political adversaries. All accompanied by piano music with hardly any storytelling or craft. The message may even be diluted a little by being a politician who pronounces it instead of a voice-over with other persuasive abilities more typical of advertising . That is why this ad does not attract the viewer’s attention as much.