Newsjacking is a technique that involves identifying hot news or topics in current affairs and latching onto them, producing content that rides a newly born trend of growing interest.
But how can we spot this news when it’s “taking off”?
To find the right breaking news and ride the wave of brazil telegram phone number list interest through Real Time Marketing , one type of approach is to follow authoritative blogs and social profiles on a given topic, or rely on tools such as Google News and Google Trend, useful sources for knowing the news of the moment and related search keywords. To do Newsjacking you do not need a site, as this example using Linkedin Pulse on the Whatsapp policy change shows .
Newsjacking is a new and powerful opportunity to do Web Marketing associated with your brand. To do this, however, looking for news is not enough, it must be linked and consistent with our brand identity . It is also essential to publish them at the right time, intercepting the moment of greatest interest from the public as shown in the graph by my friend Riccardo Scandellari that you can also find in my new book Fai Carriera con LinkedIn published by Hoepli coming out these days.
Newsjacking: Riding the Flow of Breaking News
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