Jaime Lobera, new Managing Partner of Strategy at the Apple Tree Communications agency

[sakib30]

Jaime Lobera has just been appointed Managing Partner of Strategy and Brand Development at the strategic communications agency Apple Tree Communications.
In his new position, he will be responsible for developing communication strategies that contribute to meeting the corporate purposes and business objectives of the agency's clients.

With extensive experience in the advertising sector , Lobera is costa rica number screening now moving to the agency side, where he will work alongside Carme Miró (CEO and Founding Partner), Jacobo Zelada and Alejandro Domínguez, Managing Partner and Corporate Director respectively of Apple Tree Communications, which has Kirsty Brown as Founding Partner and Olivia Walsh as Founding Partner & Creative Director.

The agency has offices in Spain, the United Kingdom, Colombia and Mexico.
The agency has two offices in Spain (Madrid and Barcelona, ​​led by Gemma García Gramache as Managing Partner), as well as offices in other countries such as the United Kingdom, Colombia and Mexico. Its client portfolio includes brands such as Nike , Lego, Google and Volkswagen, among others, to which it offers a comprehensive service from the detection of insights through research work , through the development of creative ideas and content and the subsequent amplification of these ideas to connect with the target audience through social networks, construction of user experiences and influencer marketing .

For these projects, Apple Tree has been chosen as the most innovative, creative and digital agency according to SCOPEN, as well as Best Agency to Work for on several occasions. It has also received various awards at industry competitions such as the Association Awards, SABRE Awards for innovation, PR and marketing, the World Independent Advertising Awards ( WINA ) or the Ibero-American Advertising Awards for Health and Pharmacy ( ASPID ) and the Eventoplus Awards for the production of the Mobile World Congress in Barcelona for more than a decade.

Carme Miró , Founding Partner and CEO of Apple Tree, welcomed this new addition, declaring that the agency is “very happy to have Jaime as a new partner. He is a great professional who will help us even more in developing communication strategies for our clients and who will allow us to continue growing. He is a true expert in 'Making companies, brands and institutions relevant to people', which is precisely the purpose of Apple Tree.”