The Democratic Party sneaks into Animal Crossing

[sakib30]

Election campaigns and politics in general also have to reinvent themselves due to the context caused by the coronavirus pandemic. The United States, for example, has presidential elections just around the corner in which Donald Trump is playing for his position in the White House.

Joe Biden campaign logos are available in Animal Crossing

For this reason, the Democratic Party , which has chosen candidate Joe Biden as its representative, has changed its communication strategy to obtain votes after the emergence of Covid-19 in our lives.

Gone are the days of handshakes and hugs with voters. Now cayman islands number screening streaming events , solo fundraisers and socially distanced interviews are some of the twists and turns that the people behind the Democratic presidential campaign have had to make.

But, without a doubt, the most interesting twist that Biden's team has taken has been to implant campaign logos of the Democratic candidate in the form of signs in the most popular game on Nintendo Switch: Animal Crossing New Horizons.

Downloads via QR code
Animal Crossing New Horizons players will now be able to decorate their driveways with official Joe Biden signs, in a revolutionary campaign move by the American Democratic Party.

The Joe Biden and Kamala Harris team has thus released four designs: the official Biden-Harris logo, the “Team Joe” logo, Joe’s special “pride” logo , and the image of the sunglasses that the Democratic candidate usually wears with the party’s colors. Players will be able to download these designs through the QR code that they can find in the Nintendo Switch online application.

Christian Tom , Director of Digital Partnerships for the Biden-Harris campaign, says that Animal Crossing “ is a dynamic, diverse and powerful platform that brings together communities from around the world ,” in response to complaints some users make about mixing politics with video games, the latter being, ultimately, a way to disconnect from the real world.

Since Nintendo launched Animal Crossing: New Horizons in March, the game has become extremely popular. This rise has also been accelerated by the lockdown, during which 22 million downloads of this simulation game were achieved. So the choice of the video game to campaign has not been a coincidence, but a genuine political marketing strategy .