Previous article I wrote about the second module of my education: The Industry and the Data Hack Fest. The second module was completed last Friday, so we started module three on Monday. The next five weeks are all about Strategy & Branding . During these five weeks we will receive lectures from professionals in the field (who are flown in from New York or London, yeah) and we will work with a group of 6 students on an assignment for a client (I am unfortunately not allowed to mention any names).
The goal of this module is to gain insight into branding strategies and design processes in a digital landscape. Furthermore, we learn to shape a concept after studying the needs and goals of the client. Five weeks packed with workshops, lectures, cases, ideation , entrepreneurship and networking. All this around the theme of branding and strategy. What more could an upcoming Interactive Art Director want?
Everything communicates
The module started with a lecture by Steinar Danielsen and a lecture by Ida-Karin Larsson. Danielsen currently works as Digital Brand Director at Grow . Larsson works as Brand Strategist at Identity Works . Through my studies at university and my experience with my start-up, I have already gathered quite a bit of knowledge about the subject of branding, sri lanka phone data perhaps just like the average Frankwatching reader. However, I have also learned a lot of new things and certain things (such as mission and vision) have become much, much clearer to me. The first part of this article will contain some more (known) theory, the last part will mainly contain illuminating examples, new insights and cool cases. Let's go!
branding
What is a fire?
of animals to show who owns the animal. In the nineteenth century, industrialization started and this led to mass production. Because of this development, people were forced to bring the products that came from this together under one name, indeed a brand (popularly also called a 'brand'). After the Second World War, consumption increased sharply and the product itself was no longer sufficient for a brand to distinguish itself from the others. There was a lack of feeling. The advertising world went along with this development (the series Mad Men is the perfect example, see the video below from 0.37 min) and to this day a brand is about meaning something to someone ( It's about meaning something to someone).
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