Influencers like Nil Ojeda or Paula Gonu enter the potato chip segment
Posted: Tue Jan 07, 2025 9:45 am
The talent representation agency Vizz is aware that influencer marketing continues to move consumers and brands. That is why it has embarked on this project with Wanna Freak - the largest traditional potato manufacturer in Europe - to launch the first brand of potato chips created by Spanish influencers.
Nil Ojeda has created a cheese-onion flavor
The first ambassadors of this project are Nil Ojeda, one of the belarus number screening most famous YouTubers in Spain, with more than 4 million followers; and Paula Gonu, an influencer with 2.1 million followers on Instagram.
The first delivery of this exclusive product will be the potatoes created by the YouTuber Ojeda: thin cut and with a cheese-onion flavour. Along with this, the snack created by Paula Gonu will also be launched, although hers will be medium cut and with a Himalayan pink salt flavour.
Over the coming months, agency Vizz has announced that more talent will be joining this series of exclusive potato chip launches.
A quality product for a limited time
The Wanna Freak brand was born a year ago with the aim of creating potato chips that connect with a young audience through an innovative proposal: a quality product, alternative packaging to that found on supermarket shelves and a sales model based on exclusivity and limited editions.
Nil Ojeda has created a cheese-onion flavor
The first ambassadors of this project are Nil Ojeda, one of the belarus number screening most famous YouTubers in Spain, with more than 4 million followers; and Paula Gonu, an influencer with 2.1 million followers on Instagram.
The first delivery of this exclusive product will be the potatoes created by the YouTuber Ojeda: thin cut and with a cheese-onion flavour. Along with this, the snack created by Paula Gonu will also be launched, although hers will be medium cut and with a Himalayan pink salt flavour.
Over the coming months, agency Vizz has announced that more talent will be joining this series of exclusive potato chip launches.
A quality product for a limited time
The Wanna Freak brand was born a year ago with the aim of creating potato chips that connect with a young audience through an innovative proposal: a quality product, alternative packaging to that found on supermarket shelves and a sales model based on exclusivity and limited editions.