Creating remarketing lists can now also be done from Google Analytics (previously only from Google AdWords). Avoiding irritation is very important with remarketing. With the help of Google Analytics, you can use remarketing more subtly, but above all better. For example, think of people who have viewed more than x number of pages, have been on the site for more than a certain amount of time, have downloaded a PDF document or have returned to your website for the second time, but have not converted. You can create remarketing lists in Google Analytics in the administration environment. Select a web property and click on the tab 'Lists for remarketing'. You can find more information about creating lists for remarketing on the Google Analytics websi
e module 'Strategy and Branding' has been running at full speed for a few weeks now. Next week is already the last week of this module. An exciting week, because next Friday I have to present our final saudi arabia phone data concept and associated strategy to our client with my group. Because they thought that this assignment was not enough at Hyper Island, we were given an individual assignment. We had 24 hours to do this.
In my previous articles I have written about branding for companies. I have already received a response from a number of people asking if I would also write a piece about personal branding. Somehow my school sensed this: the individual assignment was about personal branding. For a classmate (who we knew the least well) we had to develop a personal brand and strategy. In this blog I will tell you how I (with the information I have gathered in the past few weeks) tackled this assignment and what the result was after 24 hours. Within a day I had to get to know my classmate better and define what he wants to achieve with personal branding and the strategy I am going to create for him. Then this also had to be visualized (simple) and presented to the class. That night I slept for three hours.