changes you have made. Try it, you will see that it works!
Posted: Tue Jan 07, 2025 9:14 am
Many websites adhere to 'the rules' that Steve Krug once set out for making a good and quick first impression. This is often not enough. Usability studies and figures from Google Analytics show that many visitors leave a website again in no time for often inexplicable reasons. The above tips will help you to attract more visitors into the depths of your website. Get started and use Google Analytics, for example, to test the impact of the
ads, specific offers can be created using a discount coupon that can be redeemed online or printed for use in-store. Furthermore, in the US, the coupon is shared on the discount platform, which has only been rolled out there for now.
Based on the actual use of coupons in stores, statements can be made with more certainty about the influence of (mobile) search on in-store conversions.
2. Bid-by-distance
Recently I learned about the upcoming new addition to mobile device targeting: the ability to bid on distance, based on GPS coordinates. Not entirely unexpected, it seems like a logical follow-up to the Google Distance Matrix API
I am very excited about this new form of targeting! russia phone data Smartphone users searching outside the home are most likely action-oriented and want to make a purchase decision at that moment. It makes it possible to target online ad campaigns to mobile device users who are within walking distance of a physical store.
Combining the precise targeting of bid-by-distance with and making offline conversions measurable through discount codes of offer extensions is a good step towards ROI-driven online marketing for traditional stores. I see many possibilities and certainly understand Google's motivation. In my opinion, this opens the "AdWords door" to a whole new segment of potential advertisers.
We are still waiting for a trackback possibility in the Google API in which offline sales can be read back in Google AdWords and Analytics. It would be great to relate a promotional coupon via the offer extension via the cash register system to the mobile search moment (and term.
ads, specific offers can be created using a discount coupon that can be redeemed online or printed for use in-store. Furthermore, in the US, the coupon is shared on the discount platform, which has only been rolled out there for now.
Based on the actual use of coupons in stores, statements can be made with more certainty about the influence of (mobile) search on in-store conversions.
2. Bid-by-distance
Recently I learned about the upcoming new addition to mobile device targeting: the ability to bid on distance, based on GPS coordinates. Not entirely unexpected, it seems like a logical follow-up to the Google Distance Matrix API
I am very excited about this new form of targeting! russia phone data Smartphone users searching outside the home are most likely action-oriented and want to make a purchase decision at that moment. It makes it possible to target online ad campaigns to mobile device users who are within walking distance of a physical store.
Combining the precise targeting of bid-by-distance with and making offline conversions measurable through discount codes of offer extensions is a good step towards ROI-driven online marketing for traditional stores. I see many possibilities and certainly understand Google's motivation. In my opinion, this opens the "AdWords door" to a whole new segment of potential advertisers.
We are still waiting for a trackback possibility in the Google API in which offline sales can be read back in Google AdWords and Analytics. It would be great to relate a promotional coupon via the offer extension via the cash register system to the mobile search moment (and term.