How is Artificial Intelligence being applied in the Email Marketing industry?
Posted: Wed Dec 04, 2024 5:36 am
Artificial Intelligence is currently being adopted in many areas, especially in economic and business areas. One of the industries that has been exploiting this potential for some time is Email Marketing. Below we present the main uses that Artificial Intelligence is being made of in Email Marketing:
Benefits for the end user
Spam Detection
Today, AI-based spam filters are present in virtually every email client, scanning every incoming message for suspicious content and sending patterns. The goal of these filters is to prevent illegitimate oman mobile phone number list senders from delivering messages to inboxes, ensuring that only the most relevant messages are received.
Filtering by Category
How does Gmail decide which emails should go to the “Promotions” folder or which should go to “Spam”?
Gmail (like other providers) takes on an even greater responsibility for managing our inboxes and even sorting our mail. The algorithm still relies on the user to assign specific custom labels and often confuses important emails with “Everything Else,” but 9 times out of 10 it gets it right, saving us significant time throughout the day.
Benefits for Email Marketers
Send Time Optimization
The STO feature built into most ESPs matches the best send time to each customer’s opening behavior trends. AI analyzes open rates over time and determines the most appropriate time for the email to be sent.
Email Product Recommendations
AI product recommendations analyze visitor historical purchase data and user behavior on the website to suggest relevant products within the emails. The recommended products would be based on the learning model embedded in the website structure, but are presented to the user embedded in the email. Most Email Service Providers, Marketing Automation tools, and eCRMs incorporate recommendation modules.
Subject line generation
By entering a topic and context data (products, offer, tone, etc.), they allow you to generate different versions of an email subject line on which to work until you get the perfect subject line. Companies specializing in the application of AI for content generation are already including specialization in Email Marketing. In addition, some ESPs are incorporating the help of AI when composing subject lines from the platform itself.
Benefits for the end user
Spam Detection
Today, AI-based spam filters are present in virtually every email client, scanning every incoming message for suspicious content and sending patterns. The goal of these filters is to prevent illegitimate oman mobile phone number list senders from delivering messages to inboxes, ensuring that only the most relevant messages are received.
Filtering by Category
How does Gmail decide which emails should go to the “Promotions” folder or which should go to “Spam”?
Gmail (like other providers) takes on an even greater responsibility for managing our inboxes and even sorting our mail. The algorithm still relies on the user to assign specific custom labels and often confuses important emails with “Everything Else,” but 9 times out of 10 it gets it right, saving us significant time throughout the day.
Benefits for Email Marketers
Send Time Optimization
The STO feature built into most ESPs matches the best send time to each customer’s opening behavior trends. AI analyzes open rates over time and determines the most appropriate time for the email to be sent.
Email Product Recommendations
AI product recommendations analyze visitor historical purchase data and user behavior on the website to suggest relevant products within the emails. The recommended products would be based on the learning model embedded in the website structure, but are presented to the user embedded in the email. Most Email Service Providers, Marketing Automation tools, and eCRMs incorporate recommendation modules.
Subject line generation
By entering a topic and context data (products, offer, tone, etc.), they allow you to generate different versions of an email subject line on which to work until you get the perfect subject line. Companies specializing in the application of AI for content generation are already including specialization in Email Marketing. In addition, some ESPs are incorporating the help of AI when composing subject lines from the platform itself.