“I get the feeling that there are snakes in the grass with the packages because of the vague language. Conditional formulation for different types of care with regard to the costs, but this is not explained well. Many different packages, but it is not really clear what the biggest differences are and which one suits which type of person best.”
Vague language is therefore out of the question when it comes to health insurance. Being clear about the price (number 1 on the list of best practices for trust) is also a requirement. During one of the studies on the orientation towards a health insurance, one of the respondents noted about the Univé website:
“I just have a problem with the fact that they are offering a special monthly premium that does not match my monthly premium at all.”
orientation process for a health insurance that the price increases during the process, as more details about health care questions are filled in. This was a thorn in the side of glasses and contact lens wearers in particular. Two of the respondents, clearly irritated by the lack of clarity and "false promises":
“I would adjust the price display. It now says that you already have basic insurance from 87.17 euros. If I calculate my minimum premium, this already comes to 107 euros. This would almost be a reason for me to leave the website.”
And also:
“In the overview it seems that a glasses and lenses subscription is oman phone data standard with the basic insurance, but it later turns out that you pay 10 euros per month for this. They want to give the wrong impression. I have the feeling that I am being led up the garden path here and who knows, they may do this with more things, which is why there is no trust.”
But, it can also be different and better. Some insurers communicate the basic premium on the homepage, such as FBTO in the image above. If the calculation that people make is correct, then that inspires confidence:
“Basic insurance was explained at the beginning and has not changed after completing the form, so I think that is positive.”
Clear information
A very important reason that respondents give for why they trust the website of the provider of health insurance is the way in which information is presented. Words like: clear, concise, at a glance, user-friendly are often used and inspire trust. And yes, a decent web design also helps. One of the respondents about the website of VGZ.
- Board index
- All times are UTC
- Delete cookies
- Contact us