Is finding the best way to optimize your LinkedIn Ads still one of your priorities? Would you like to integrate the world's largest professional network into your B2B marketing strategy but don't know how to get the most out of it?
Don't worry, you're not alone. But it is true that most uae number screening smart marketers are putting special emphasis on this platform.
In fact, 94% of B2B marketers use LinkedIn as part of their content strategy, according to Brightcove . That’s because there are 30 times more chances of a response to a LinkedIn InMail than a cold call to a B2B contact.
The advantage of LinkedIn is that it is a social network with a unique focus. It is all business. All the time. And this makes it the ideal network for B2B companies.
In addition, their advertising is ideal for companies to choose between different ranges of ads. This in turn provides very specific segmentation. And guarantees impact on a potential target. Although the important thing here, without a doubt, is knowing how to optimize your ads on LinkedIn Ads.
Why use LinkedIn Ads?
Optimize your LinkedIn Ads
You may not even be wondering how to optimize your LinkedIn Ads. But that's because you don't know their potential.
The truth is that it has not been easy for the platform to find its place. Nor has it been easy for users to understand what to use it for and how to create a professional profile.
However, today LinkedIn is a different, interesting and, above all, useful platform, both for marketing professionals and for all kinds of companies. What has changed?
The platform introduced a few features and several UX-focused updates that helped build a strong community. And yes, it did. In fact, 40% of users visit the platform daily . But what were those updates?
Mobile app improvements.
A desktop version of Slicker.
More and better content features.
Better spam management.
Video.
According to LinkedIn's own statistics , the aforementioned 40% is made up of:
61 million influential profiles.
40 million decision makers.
10 million opinion leaders.
That is, professionals. That's why knowing how to optimize your LinkedIn Ads will allow you to take advantage of this goldmine of data, having access to several benefits:
Advanced targeting features .
A wide range of ads.
Fully flexible budget controls.
Lead generation tools.
Tracking and analytics tools to measure success on LinkedIn .
Multiple language options.
- Board index
- All times are UTC
- Delete cookies
- Contact us