Collaborate with parties with a large reach
Posted: Tue Jan 07, 2025 7:05 am
Give away free services/products & competitions
Giving away free products is an effective way to build reach in a very short time. The disadvantage of this approach is that there is no guarantee of attracting the right people. Many have built up a large group of 'fans' this way, but of questionable quality. When using this strategy, it is important to convince these people with rock-solid content.
Social advertising
Good content deserves to be seen. Promote your content using social media ads.
Employee activation
A company should always have more fans than employees. If your own employees are not interested in the content, how can you expect interest from the customer? Train and guide employees so that they become active ambassadors of your social media activities.
Offline communication
Building reach goes beyond the online channels themselves. Mentioning the online channels in every possible communication helps to structurally build reach. Mention the online channels in all communication: TV commercials, banners, posters, print advertising, in-store advertising…
If you have a good relationship with strong new zealand phone data brands that already have a large online reach, explore the possibilities of having them share your content as well.
3. Engagement through relevant content
Once the reach is built, the impact of the content increases. At that point, the biggest challenge is to keep these people interested. The threshold to follow or 'like' a brand is very low, but the effort to keep people involved is very high.
Research by InSites Consulting shows that the average consumer does not want to collaborate with or respond to content with more than 5 brands. The number of brands that consumers actively follow is decreasing. In addition, brands will not 'dislike' a page, a consumer will simply hide the content. Every brand must now compete with the real love brands (Apple, Coca Cola, Disney, Lego...) of this world. And when it comes to fighting for the attention of the consumer on social media, the biggest competitor is not another brand, but the friends of the fans. People do not use Facebook and Twitter to stay informed about the brands in the world, the main reason is to connect with their friends and family. As a brand, you come second.
Giving away free products is an effective way to build reach in a very short time. The disadvantage of this approach is that there is no guarantee of attracting the right people. Many have built up a large group of 'fans' this way, but of questionable quality. When using this strategy, it is important to convince these people with rock-solid content.
Social advertising
Good content deserves to be seen. Promote your content using social media ads.
Employee activation
A company should always have more fans than employees. If your own employees are not interested in the content, how can you expect interest from the customer? Train and guide employees so that they become active ambassadors of your social media activities.
Offline communication
Building reach goes beyond the online channels themselves. Mentioning the online channels in every possible communication helps to structurally build reach. Mention the online channels in all communication: TV commercials, banners, posters, print advertising, in-store advertising…
If you have a good relationship with strong new zealand phone data brands that already have a large online reach, explore the possibilities of having them share your content as well.
3. Engagement through relevant content
Once the reach is built, the impact of the content increases. At that point, the biggest challenge is to keep these people interested. The threshold to follow or 'like' a brand is very low, but the effort to keep people involved is very high.
Research by InSites Consulting shows that the average consumer does not want to collaborate with or respond to content with more than 5 brands. The number of brands that consumers actively follow is decreasing. In addition, brands will not 'dislike' a page, a consumer will simply hide the content. Every brand must now compete with the real love brands (Apple, Coca Cola, Disney, Lego...) of this world. And when it comes to fighting for the attention of the consumer on social media, the biggest competitor is not another brand, but the friends of the fans. People do not use Facebook and Twitter to stay informed about the brands in the world, the main reason is to connect with their friends and family. As a brand, you come second.